Pertamina selects top 10 SMEs in 2025-2026 Pertapreneur Aggregator programme
Jakarta (ANTARA) - PT Pertamina (Persero) has designated the 10 best micro, small, and medium enterprises (MSMEs) within the 2025-2026 Pertapreneur Aggregator (PAG) programme.
Vice President of CSR and SMEPP Management at Pertamina, Rudi Ariffianto, stated in Jakarta on Sunday that the 10 selected MSMEs demonstrated superior business performance, measurable social impact, and readiness to compete in the global market.
“The Pertapreneur Aggregator is an MSME development programme that produces entrepreneurs as aggregators—drivers of an ecosystem capable of opening market access, building collaborations, and empowering other MSMEs to grow and advance together,” he explained.
The programme screened 100 top MSMEs from 730 participants in the 2025 UMK Academy who passed the national stages across various regions in Indonesia.
Through a rigorous process involving screening, deep-dive interviews, bootcamps, mentoring, business acceleration, field visits, monitoring objective key results (OKR), and global market access, Pertamina selected 10 champions judged to have the best business capacity, impact, and development potential.
Based on assessments of business performance, market access, aggregator impact, brand visibility, and execution readiness, Novio Fresh earned the title of PAG Integrated Market Access Champion and was named the overall best champion of the 2025-2026 Pertapreneur Aggregator.
Meanwhile, Rendang Gadih and Imago Raw Honey secured second and third place, respectively.
Rudi noted that the Pertapreneur Aggregator event is a manifestation of Pertamina’s commitment to strengthening the people’s economy through innovative, sustainable, and widely impactful MSMEs.
“We want to produce MSMEs that not only grow as businesses but are also capable of becoming drivers that empower other MSMEs and create greater benefits for society,” he said.
Throughout the programme, participants received guidance on business strategy, marketing, finance, ESG, digitalisation, and market expansion.
All champions also received business acceleration certification, assessor mentoring, and an OKR-based monitoring dashboard to support measurable business growth.
In terms of impact, the programme recorded an average Social Return on Investment (SROI) of 2.21, meaning every Rp1 invested generates Rp2.21 in social, economic, and environmental benefits.
To support business sustainability, Rudi added that Pertamina also distributed production facility grants worth Rp495 million, consisting of Rp345 million for the 10 champions and Rp150 million for 20 MSME semi-finalists.
Furthermore, Pertamina is facilitating international market access through market insights and business matching alongside the Trade Attachés of the Republic of Indonesia in Malaysia and Brussels, Belgium.
“This step strengthens the participants’ readiness to expand business networks and explore export opportunities to the global market,” said Rudi.
Vice President of Corporate Communication at Pertamina, Muhamad Baron, added that the Pertapreneur Aggregator is part of Pertamina’s commitment to creating shared value through its CSR programme.
“This programme represents energy for the community; Pertamina is not only helping MSMEs increase their business capacity but is also building an entrepreneurial ecosystem capable of creating jobs, strengthening the local economy, and producing sustainable impacts,” he said.
According to him, the journey from 100 participants to the selection of 10 champions proves that Indonesian MSMEs possess great potential to grow and compete globally.
“Pertamina will continue to encourage the emergence of resilient, innovative MSMEs that benefit society,” said Baron.