Pertamina opens chain economic impact for MSMEs through Jakarta Fair
This success serves as encouragement to continue delivering sustainable empowerment programmes.
Jakarta (ANTARA) - PT Pertamina (Persero) has opened up ripple economic effects for fostered micro, small, and medium enterprises (MSMEs) through the Jakarta Fair 2026 event.
Pertamina’s VP of Corporate Communication, Muhammad Baron, said in a statement in Jakarta on Thursday that the presence of the Bright Store by Pertamina booth at Jakarta Fair 2026 reflects the company’s support in helping MSME products gain wider recognition, become more competitive, and move up a class.
“The involvement of MSMEs in the Bright Store by Pertamina supply chain is part of Pertamina’s commitment to creating added value from upstream to downstream,” he said.
One product that caught visitors’ attention was an exclusive character bag shaped like a fuchsia-coloured Bright Gas 5 kg cylinder.
The collaborative product not only became a new viral icon on social media, but was also eagerly sought by consumers, triggering a proxy shopping—or jastip—phenomenon during the Jakarta Fair 2026, which runs from 11 June to 12 July 2026.
According to Baron, the synergy between Pertamina Holding, the Downstream Subholding Pertamina Patra Niaga, and the SMEPP function in curating MSME products for inclusion in the Bright Store package shows that corporate promotion can be designed as an empowerment space with direct impact.
Through this approach, he continued, MSMEs not only get selling opportunities, but also gain wider exposure, increased production volumes, and the chance to strengthen their business capacity.
“The Bright Gas character bag, which has received a positive response from the public, is an example of how promotional products can become a gateway for fostered MSMEs to gain access to broader markets,” Baron said.
The Bright Gas character bag is produced by PT Glory Nine Degrees, a local MSME from Bandung, West Java, which is a fostered partner of Pertamina and the Pertamina Foundation.
High market enthusiasm for the product caused orders to surge, prompting an increase in the production quota of around 10 per cent from the initial plan.
The viral success of the Bright Store by Pertamina package not only boosted bag production, but also opened opportunities for other MSMEs to become involved in the supply chain.
One of them is Susnukuma, a producer of cream puff pastries from Bandung, whose product was selected as one of the featured local snacks included in the Bright Gas bag package.
“For us, bulk orders from Pertamina for a major event like the Jakarta Fair are an opportunity we are truly grateful for. When orders surged, we were even able to take on up to 20 seasonal workers from the neighbourhood around our home,” said Susnukuma’s owner, Aniasuti.
Baron affirmed that Pertamina will continue to strengthen its support for MSMEs through coaching, mentoring, and opening market access relevant to industry and consumer needs.
According to him, the success of fostered MSME products at Jakarta Fair 2026 proves that when MSMEs are given space, the quality of local products can compete and be widely accepted by the public.
“For Pertamina, this success is encouragement to continue delivering sustainable empowerment programmes,” he said.
He said he believes MSMEs play an important role in strengthening the national economy, so Pertamina will continue to open up collaboration spaces so that more fostered MSMEs can grow, move up a class, and deliver benefits to the communities around them.