Pertamina Fastron Becomes Consumers' Choice for Car Oil at WOW Brand 2026 Event

Jakarta (ANTARA) - Pertamina Fastron, the flagship lubricant line of PT Pertamina Lubricants for four-wheeled vehicles, has received an award at the WOW Brand Award 2026 in the Car Lubricant category.

This award was given based on the results of the national WOW Brand Survey research, which measures consumer experiences and interactions with 300 brands across 100 product categories in Indonesia, conducted from December 2025 to January 2026.

This award serves as an indicator of the company’s success in building strong relationships and sustainable trust with its consumers.

“This award reflects the trust and satisfaction of consumers towards our products, particularly Pertamina Fastron. Moving forward, we will continue to strengthen our customer experience-oriented approach, while ensuring that the innovations we introduce remain relevant to societal needs,” said Nugroho Setyo Utomo, VP Marketing of PT Pertamina Lubricants.

This achievement is supported by various initiatives from Pertamina Lubricants focused on enhancing customer experience, from activations in workshop networks to digital programmes that boost engagement and consumer loyalty. Through these programmes, the company aims to deliver a marketing approach that is not only technology-based but also prioritises understanding consumer needs and behaviours.

With this award, Pertamina Fastron further strengthens its position as one of the best lubricant brands capable of adapting to technological developments without abandoning a humanistic approach.

The WOW Brand event is one of the largest brand and marketing forums in Indonesia, bringing together industry leaders, marketing practitioners, and business actors. In its 11th edition, WOW Brand adopts the theme “Branding in the Age of AI”, discussing how brands can remain relevant through the integration of technology and humanistic approaches amid the rapid development of artificial intelligence.

Pertamina Lubricants is committed to continuing to provide the best lubricant products, contributing positively to the development of the lubricant industry in Indonesia, and conducting business in line with environment, social, and governance (ESG) principles and supporting the Sustainable Development Goals (SDGs).