Pertamina Brings Assisted MSMEs to Jakarta Fair to Expand Markets and Strengthen Competitiveness

PT Pertamina (Persero) continues to promote the development of micro, small, and medium enterprises (MSMEs). One such effort involves a collaboration with its Downstream Subholding to present the Bright Store by Pertamina booth at the Jakarta Fair Kemayoran 2026, running from 11 June to 12 July 2026. Vice President Corporate Communication of PT Pertamina (Persero), Muhammad Baron, stated that the company is featuring dozens of flagship products from Pertamina Group-assisted MSMEs at the booth, including various snacks, frozen food, sambal, and assorted beverages. “The Jakarta Fair is an opportunity for Pertamina-assisted MSMEs to introduce their products to a wider public. We hope their participation can increase exposure, expand markets, and encourage MSMEs to grow further,” Baron said. The booth also offers various attractive promotions, ranging from special discounts for Bright Gas and lubricant purchases to instant prizes for transactions using MyPertamina, as well as the SESERBU (Serba Seratus Ribu) programme. Baron added that the collaboration to present Bright Store by Pertamina is a form of synergy in product and service education, while also providing economic benefits for assisted MSMEs. “We want Pertamina’s presence at the Jakarta Fair to serve as energy for the community and an effective promotional space for local MSMEs to become better known and have stronger competitiveness,” he added.