Pepsi, Garuda sign deal

JAKARTA (JP): PT Pepsi Cola Indobeverages, the Indonesian subsidiary of Pepsi Cola International, signed here an accord with the national air carrier Garuda Indonesia yesterday in a move to grab a bigger share of Indonesia's growing beverage market.

Under the agreement signed by Pepsi's managing director, Lance Tanaka, and Garuda's director of operation, Dharmadi, Garuda will exclusively serve Pepsi on its flights.

Pepsi, which competes with Coca Cola, would also use Garuda in its marketing program, Tanaka said.

PT Pepsi Cola Indobeverages, is 51 percent owned by the Salim Group. Pepsi's products include Pepsi Cola, Diet Pepsi Cola, 7UP, Miranda Orange and Tekita.

Lance said Pepsi expected to be one of Indonesia's three biggest beverage producers by 2000. (icn)