Pepsi, Garuda sign deal

Pepsi, Garuda sign deal

JAKARTA (JP): PT Pepsi Cola Indobeverages, the Indonesian
subsidiary of Pepsi Cola International, signed here an accord
with the national air carrier Garuda Indonesia yesterday in a
move to grab a bigger share of Indonesia's growing beverage
market.

Under the agreement signed by Pepsi's managing director, Lance
Tanaka, and Garuda's director of operation, Dharmadi, Garuda will
exclusively serve Pepsi on its flights.

Pepsi, which competes with Coca Cola, would also use Garuda in
its marketing program, Tanaka said.

PT Pepsi Cola Indobeverages, is 51 percent owned by the Salim
Group. Pepsi's products include Pepsi Cola, Diet Pepsi Cola, 7UP,
Miranda Orange and Tekita.

Lance said Pepsi expected to be one of Indonesia's three
biggest beverage producers by 2000. (icn)