Pekalongan-Batik-Festival

Pekalongan-Batik-Festival

JP/17/BATIK

Pekalongan promotes batik through festival

Suherdjoko
The Jakarta Post/Pekalongan

As many as 1,000 women, all batik artisans, were sitting on small
seats, forming a human line along Jl. Diponegoro, the street that
surrounds the ex-residency office in Pekalongan municipality,
last Friday.

In their right hands they held canting -- small dippers used
to apply wax in batikmaking -- while their left hands held the
same single piece of a 1,000-meter-long white cotton cloth. A
small stove with a container containing boiling wax was placed
beside each of the artisans.

Skillfully, they applied the hot wax to the cloth, painting
different batik motifs on it. Yes, they were making a 1,000-meter
batik and were attempting to break the record for the longest
batik ever made in a single day. They started at six in the
morning and had to finish at four in the afternoon.

Called Batik On The Road, the program was part of the four-day
Pekalongan Batik Festival held last week from Sept. 15 through
Sept. 18. The festival was held for the first time in 2003.

The compound of the ex-Pekalongan Residency Office next to
Jetayu Square (or Simpang Lima as it is also popularly called)
was the venue for the festival. Various programs, ranging from
batik exhibitions, talks, seminars and fashion shows were
conducted during the festival.

A VW Beetle and a scooter covered with batik motifs were also
displayed at the compound. Also no less attractive was the giant
batik kebaya shirt hung on a tree. Measuring 8.8 meters high and
5.4 meters wide, and with sleeves 5.8 meters long, the giant
shirt was adorned with kipas batik motifs.

"We needed a month and spent Rp 10 million to make it," batik
producer Rusdiyanto, who was also the initiator of the giant
shirt, told The Jakarta Post.

Visiting the festival, one indeed could learn much about how
batik has developed over time. Traditionally only used for a long
cloth locally known as jarik, it is now used to make shirts,
skirts, and even home decorations.

The motifs, too, that initially only depicted animals or
plants, have now expanded to include almost anything.

Through the fashion show that was held at the Kajen Hall in
Pekalongan regency, people could see for themselves how elegant
batik fashion could be. Introduced into the Javanese community in
the 17th century, batik has indeed already gone international.

Through the dialog on Batik Fashion Trend 2006 presented by
noted fashion designer Poppy Dharsono, people had the opportunity
to ask many questions about batik fashions. Another renowned
fashion designer, Iwan Tirta, was also invited to talk about
batik at an international seminar held during the festival.

All the activities were held in a bid to promote Pekalongan as
a batik center; as a place that was well worth visiting by batik
lovers from around the globe.

"We want to make Pekalongan famous because of its batik. We
want to make people remember Pekalongan whenever they talk about
batik," said chairman of the festival's organizing committee Romi
Oktabirawa, adding that batik so far had always been associated
with Yogyakarta, Surakarta, Madura and Cirebon.

In fact, he said, Pekalongan batik had its own specific
character, especially because it had no ties with the tradition
of a palace like that of Yogyakarta or Surakarta. As such, the
ornaments of Pekalongan batik were quite varied and free. The
colors, too, were much brighter and stronger.

"They're not only dominated by brown, black, or gray, but also
bright red, green, blue, orange, yellow, and others, making
Pekalongan batik very specific compared to others," Romi, who is
also a batik producer, explained.

What was concerning, however, was that although the marketing
of Pekalongan batik had reached the international market, most of
the batik producers in Pekalongan were recognized more as
suppliers. They did not have direct access to the global market.

"Through the festival, therefore, we want to attract buyers to
come directly to Pekalongan. That will make it possible for batik
producers here to make direct transactions with buyers," Romi
said.

Khumaidun of Madoong Batik Natural Style agreed, saying that
through direct transactions the price would be much better for
them. So far, he said, it was mostly brokers who controlled the
price of their batik products.

"We hope that by encouraging buyers to come to Pekalongan and
make direct transactions with us, we will make better profits
compared to that of indirect transactions through brokers," said
Khumaidun.

Pekalongan is actually well-known locally as one of Central
Java's batik centers apart from Surakarta and Sragen. Of the 344
companies in Pekalongan, some 80 percent are batik companies.

Many efforts have been made to promote Pekalongan batik. Among
them was the establishment of a wholesale center on Jl. Kali
Banger in Setono in 2000, with 46 batik stores. Here people can
buy batik products at a relatively cheap price.

However, most of the producers still find it difficult to
penetrate the international market, mostly due to lack of
knowledge.

"Most of us do not understand the concept of, for example, an
LC (letter of credit). Most of us prefer to have cash-and-carry
transactions," said Rusdiyanto, expressing hope that the festival
would make Pekalongan more popular among potential buyers.

The organizing committee noted that some 185 observers from
Malaysia, Canada, Germany and Japan visited the festival this
year.

This has been seen as a "fresh breeze" for the batik industry
in the region.