Pegadaian Unveils Strategy to Drive Bullion Business Performance in 2026

JAKARTA. PT Pegadaian will implement a number of strategies to drive the performance of its bullion business in 2026.

Ferdian Timur Satyagraha, Director of Finance and Strategic Planning at Pegadaian, stated that the company will implement enhanced technological capabilities, including optimisation of features in the Pegadaian Digital application.

“In addition, we will optimise service integration through platforms such as Tring, to expand access and streamline end-to-end gold transactions,” he told Kontan on Friday, 27 February 2026.

Furthermore, Ferdian disclosed that Pegadaian has begun exploring and engaging with global markets to unlock opportunities for international bullion collaboration, expand liquidity, and strengthen Pegadaian’s position within a broader gold supply chain.

For this year, Ferdian stated that Pegadaian is targeting significant growth in its bullion business, both in terms of assets under management and sales transaction volumes.

Based on the latest data, he indicated that Pegadaian’s bullion business has demonstrated solid growth. Total gold deposits reached 2.3 tonnes, gold savings amounted to 18.7 tonnes, and corporate custodial gold services totalled 3.5 tonnes as of the end of 2025.

In January 2026 alone, Pegadaian’s gold instalment sales reached nearly 2 tonnes in transaction volume. Ferdian viewed this as reflecting the high level of public interest in Pegadaian’s gold products, both as investment instruments and hedging assets.

As background, Pegadaian obtained authorisation from the Financial Services Authority (Otoritas Jasa Keuangan, OJK) to conduct bullion business activities on 23 December 2024.