Pegadaian Successfully Hosts Tring! Golden Run 2026 and Donates Rp 1.25 Billion
PT Pegadaian has successfully organised the inaugural running event Tring! Golden Run 2026, attended by thousands of sports enthusiasts. The event was held as a platform to promote a healthy lifestyle, enhance gold investment literacy, and channel donations of Rp 1.25 billion to Indonesian athletes, including those with disabilities, from underprivileged backgrounds, and with special needs.
The Chairman of PT Pegadaian, A. M. Putranto, stated that the Tring Golden Run serves as an educational tool for the public on the importance of gold investment as a safe and popular financial instrument in various economic conditions.
‘The implementation of Tring! Golden Run is not merely for sports, but also for socialisation and literacy on how to invest through gold. Therefore, we invite the public to run while investing, in line with the theme “Turn Your Sweat into Gold”,’ said Putranto in a written statement on Monday (27/4/2026).
For information, Tring! Golden Run 2026 was held in the East Senayan Parking Area, Jakarta, on Sunday (26/4).
Putranto emphasised that gold is increasingly relevant as an investment choice for both short and long terms. Therefore, Pegadaian encourages the public to start investing for a better financial future. As part of the event series, Pegadaian also launched the Charity Pegadaian Peduli programme as a manifestation of the company’s social concern.
The President Director of PT Pegadaian, Damar Latri Setiawan, stated that this step is part of the company’s commitment to implementing Environmental, Social, and Governance (ESG) principles, particularly in the social aspect.
‘Pegadaian’s business growth must go hand in hand with tangible contributions to society. This time, Pegadaian aims to contribute to providing equal opportunities for all Indonesian athletes, including athletes with disabilities, underprivileged athletes, and other athletes with special needs. Because we believe that achievement has no limits. They have extraordinary spirit and deserve equal support. This programme also aligns with the spirit of inclusivity and equal access in national sports,’ explained Damar.
Damar hopes that the Tring Golden Run will not only encourage the public to adopt a healthy lifestyle but also increase financial literacy and social awareness. This is in line with Pegadaian’s commitment to continuously “gilding” Indonesia.
On that occasion, Pegadaian distributed aid to several national sports organisations, namely Special Olympics Indonesia (Foundation for Athletes with Intellectual Disabilities), Indonesian Deaf Sports Association, Indonesian Amputee Football Association, All-Indonesian Athletics Association, and Indonesian Aquatics. The aid is expected to support improvements in athlete coaching quality and facilities, as well as promote equal access in developing sports achievements in Indonesia.
Meanwhile, the Director of Marketing, Sales, and Product Development of PT Pegadaian, Selfie Dewiyanti, explained that given the high public enthusiasm, the Tring Golden Run is hoped to continue as a sustainable agenda. According to her, the event is also part of efforts to expand digital financial literacy to the public.
‘We continue to encourage the transformation of digital services through the Tring! by Pegadaian application, so that the public can access gold investment services and other financial products more easily and practically. Saving gold at Pegadaian is also affordable; through Tring!, everyone can save starting from Rp 10,000,’ said Selfie.
Selfie added that the philosophy of “Turn Your Sweat into Gold” has a profound meaning.
‘We start with Tring! Golden Run, with 5K and 10K distances. That’s quite far, the runners will sweat, but that sweat directly turns into a Gold Savings balance. But more than that, whatever steps we take, no matter how small, with effort and consistent hard work, we can turn them into gold for the future by saving at Pegadaian,’ explained Selfie.
Through Tring! Golden Run 2026, Pegadaian reaffirms its commitment as a company that not only focuses on business growth but also actively encourages the public to live healthily, invest wisely, and care about the progress of national sports.