Pegadaian Successfully Hosts Tring! Golden Run 2026
PT Pegadaian has successfully organised the inaugural Tring! Golden Run 2026 event, which was participated in by thousands of running enthusiasts in the East Senayan Parking Area, Jakarta, on Sunday (26/4).
This activity serves as an important momentum for Pegadaian in campaigning for a healthy lifestyle, enhancing gold investment literacy, and delivering social impact through the distribution of donations amounting to Rp1.25 billion to Indonesian athletes, including athletes with disabilities, underprivileged athletes, and athletes with special needs.
The Chairman of the Board of Commissioners of PT Pegadaian, A. M. Putranto, stated that Tring! Golden Run serves as a medium for educating the public on the importance of gold investment as a safe and popular financial instrument in various economic conditions.
“The implementation of Tring! Golden Run is not merely for sports, but also for socialisation and literacy on how to invest through gold. For that reason, we invite the public to run while investing, in line with the theme ‘Turn Your Sweat into Gold’,” said Putranto.
He emphasised that gold is increasingly relevant as an investment choice, both for the short term and long term. Therefore, Pegadaian invites the public to start investing for a better financial future.
As part of the event series, Pegadaian also held the Pegadaian Cares Charity programme as a form of the company’s social concern. The Head of the Pekanbaru Branch II Regional Office of PT Pegadaian, Agus Riyadi, stated that this initiative is a tangible manifestation of Pegadaian’s commitment to implementing Environmental, Social, and Governance (ESG) principles, particularly in the social aspect.
“Pegadaian’s business growth must run in parallel with real contributions to society. Through this programme, Pegadaian strives to provide equal opportunities for all Indonesian athletes, including athletes with disabilities, underprivileged athletes, and other athletes with special needs. We believe that achievements know no boundaries,” said Agus Riyadi.
He hopes that Tring! Golden Run will not only encourage the public to adopt a healthy lifestyle but also enhance financial literacy and social awareness. This aligns with Pegadaian’s commitment to continue ‘goldenising’ Indonesia.
On that occasion, Pegadaian distributed assistance to several national sports organisations, namely:
· Special Olympics Indonesia (Foundation for Athletes with Intellectual Disabilities),
· Indonesian Deaf Sports Association,
· Indonesian Amputee Football Association,
· All-Indonesian Athletics Association, and
· Indonesian Aquatics.
The assistance is expected to support improvements in athlete coaching quality and facilities, as well as promote equal access in the development of sports achievements in Indonesia.
Meanwhile, the Director of Marketing, Sales, and Product Development of PT Pegadaian, Selfie Dewiyanti, explained that given the high public enthusiasm, Tring! Golden Run is hoped to continue as an ongoing agenda. According to her, this activity is also part of efforts to expand digital financial literacy to the public.
“We continue to encourage the transformation of digital services through the Tring! by Pegadaian application, so that the public can access gold investment services and other financial products more easily and practically. Saving gold at Pegadaian is also affordable; through Tring!, everyone can save starting from Rp10,000,” said Selfie.
Selfie added that the philosophy of “Turn Your Sweat into Gold” carries deep meaning. “We start with Tring! Golden Run, with 5K and 10K distances. The runners will sweat, but that sweat directly turns into a Gold Savings balance. More than that, whatever steps we take, no matter how small, with effort and consistent hard work, everything can be turned into gold for the future by saving at Pegadaian.”
Through Tring! Golden Run 2026, Pegadaian reaffirms its commitment as a company that not only focuses on business growth but also actively encourages the public to live healthily, invest wisely, and care about the progress of national sports.