Pegadaian Successfully Holds Sales Town Hall 2026

PT Pegadaian (Persero) successfully held the strategic Sales Town Hall 2026 forum at Pegadaian Tower in Jakarta on 29 and 30 June 2026. This national-scale agenda was specifically designed as a platform for alignment and equipping Pegadaian’s sales force, who serve as the company’s frontline in facing various global business challenges. The event gathered 125 top sales performers from various operational regions across Indonesia, carrying the theme ‘Beyond Targets, Beyond Limits’. The tagline is not merely a slogan, but a symbol of management’s commitment to encouraging sales personnel to step out of their comfort zones. Director of Marketing, Sales, and Product Development at PT Pegadaian (Persero), Selfie Dewiyanti, stated that the event was held to ignite the spirit of the sales team to continuously strive to break through set targets. ‘Through this activity, we aim to motivate our marketing staff to keep working and contributing, and not to be easily satisfied with achieving targets, but to dare to break through to higher levels of achievement,’ she said. According to Selfie, by instilling a champion mindset, each individual is expected to be able to face new market dynamics optimally. She added that Pegadaian is also striving to revolutionise the role of the sales team in the field, not just as product sellers, but as trusted consultants capable of providing real business solutions to customers. This solution-oriented approach is believed to significantly boost sales volume, loyalty of the sales BPO team, and the quality of interactive services in the future. PT Pegadaian’s President Director, Damar Latri Setiawan, expressed his appreciation and motivated the participants to continue igniting their champion spirit in serving the community. ‘As Pegadaian’s front line, sales personnel have the opportunity to interact more with the public.’ He stated that every interaction in the field is a manifestation and investment in long-term relationships. ‘When we move with empathy and serve wholeheartedly, we are not just chasing business targets, but building a stronger financial future for the Indonesian people,’ said Damar. As a form of the company’s commitment to nurturing employee loyalty, the Sales Town Hall 2026 also served as a stage for the Awarding: Sales National Champions. Management presented rewards to 14 top sales personnel for their dedication and outstanding performance throughout 2025. The awards were divided into several categories, including Best Inspiring Sales Professional Fronting 2025, Best Performance Sales Professional Fronting 2025, Dedication Sales Professional Fronting 2025, Best Inspiring Customer Relationship Officer 2025, Best Performance Customer Relationship Officer 2025, and Dedication Customer Relationship Officer 2025. Through the implementation of the Sales Town Hall 2026 and the support of the Tring! application innovation, PT Pegadaian is optimistic about building a more solid and focused sales team, ready to become a driving force for financial inclusion in Indonesia.