Pegadaian Successfully Holds Sales Town Hall 2026
PT Pegadaian (Persero) successfully organised the Sales Town Hall 2026 strategic forum at Pegadaian Tower, Jakarta, on 29 and 30 June 2026. This national-scale agenda was specifically designed as a platform for alignment and training for Pegadaian’s sales force, who serve as the company’s spearhead in facing various global business challenges.
The event, which gathered 12cap 125 top sales performers from various operational regions across Indonesia, carried the major theme “Beyond Targets, Beyond Limits”. This tagline is not merely a slogan, but a symbol of management’s commitment to encouraging Pegadaian’s sales personnel to step out of their comfort zones.
The Director of Marketing, Sales, and Product Development of PT Pegadaian (Persero), Selfie Dewiyanti, stated that this activity was organised to ignite the spirit of sales staff to continuously strive to break through set targets.
“Through this activity, we are trying to motivate our marketing personnel to continue working and contributing, and not to be easily satisfied with achieving targets, but rather to dare to break through even higher levels of achievement,” she said. According to Selfie, by instilling a limitless mindset, the hope is that every individual will be able to optimally face the dynamics of new market challenges.
Pegadaian, she added, is also striving to revolutionise the role of the field sales team, moving beyond merely selling products to acting as trusted consultants capable of providing real business solutions for customers. This “solution-oriented” approach is believed to significantly boost sales volume, the loyalty of the Sales BPO team, and the quality of interactive services in the future.
The President Director of PT Pegadaian (Persero), Damar Latri Setiawan, expressed his appreciation and motivated participants to continue fostering a winning energy in serving the community. “As the frontline of Pegadaian, the Sales personnel have the opportunity to interact more extensively with the public.”
Every interaction in the field, he noted, is a manifestation and an investment in long-term relationships. “When we move with empathy and serve with all our hearts, we are not just chasing business targets, but we are building a stronger financial future for the Indonesian people,” said Damar.
As a form of the company’s commitment to nurturing employee loyalty, the Sales Town Hall 2026 also served as a stage for the “Awarding: Sales National Champions” ceremony. Management provided special rewards to 14 top sales personnel for their dedication and brilliant performance throughout 2025.
The awards were divided into several categories, including Best Inspiring Sales Professional Fronting 2025, Best Performance Sales Professional Fronting 2025, Dedication Sales Professional Fronting 2025, Best Inspiring Customer Relationship Officer 2025, Best Performance Customer Relationship Officer 2025, and Dedication Customer Relationship Officer 2025.
Through the implementation of the Sales Town Hall 2026 and the support of the Tring! application innovation, PT Pegadaian is optimistic about producing a more solid, directed sales team that is ready to become the driving force for financial inclusion in Indonesia.