Pegadaian Solidifies Position as Indonesia's Premier Gold Bank

Jakarta - PT Pegadaian has solidified its position as Indonesia’s premier Gold Bank, dominating the national financial industry transformation. This dominance aligns with the government’s aggressive Asta Cita initiative, particularly in strengthening the domestic bullion ecosystem. This prominent position did not emerge overnight but is the result of Pegadaian’s consistent efforts in building a gold business ecosystem over 125 years, long before formal gold banking regulations were established in the country. Pegadaian’s transformation has proven to be a crucial catalyst in changing public investment behaviour. Once synonymous with traditional financing solutions through its Pawn service, the company has transformed into an integrated gold investment and transaction ecosystem hub, offering the most comprehensive range of services including Gold Savings, Installment Gold, Gold Pawn, Gold Deposit, and physical gold trading via subsidiary PT Pegadaian Galeri 24. Before the terms ‘Bullion’ or ‘Gold Bank’ gained traction, Pegadaian pioneered gold investment through products like Installment Gold and Gold Savings. This innovation shifted public perception from viewing gold as an exclusive asset to an inclusive investment accessible from as little as Rp 10,000. The public can now consistently save in gold balances and redeem them physically at any time. Global economic uncertainty, dynamic geopolitical tensions, and recent financial market volatility have instead bolstered Pegadaian’s gold business. Gold is increasingly sought as a safe-haven asset, driving a surge in Gold Savings transactions. As Indonesia’s most comprehensive Gold Banking institution and in line with its vision as The Leader in Gold Ecosystem, Pegadaian offers four flagship products designed for both retail and corporate clients: Gold Deposit: Allows customers to deposit physical gold or gold balances with terms of 6, 9, or 12 months. Unlike conventional deposits, returns are paid in gold grams monthly, causing the total asset value to grow organically. Gold Working Capital Loan: A productive financing solution for gold industry players (craftsmen, jewellers, and related businesses). Loans are given and repaid in physical gold, fully protecting businesses from global gold price fluctuations. Corporate Gold Custody: Pegadaian acts as an international-grade Gold Custodian, providing secure, multi-layered storage for corporations and institutions with large gold holdings. Gold Trading: As a Gold Provider, Pegadaian facilitates physical gold buying and selling with certified 24-carat purity and official certification. PT Pegadaian’s Managing Director, Damar Latri Setiawan, highlighted the company’s soaring gold business performance. By April 2026, Pegadaian’s total gold ecosystem assets reached approximately 145 tonnes, including Gold Savings assets exceeding 20 tonnes with a valuation of over Rp 51 trillion. ‘Alhamdulillah, OSL for the Installment Gold product has also seen significant growth of 152.79% YoY, reaching Rp 13.85 trillion as of 30 April,’ Damar stated, quoted on Tuesday, 26 May 2026. Pegadaian’s dominance is further reinforced by its network of over 4,000 physical outlets, international-standard vaults, nationwide physical gold distribution channels, and a system ensuring 1:1 backing for both physical and digital gold records. The launch of Tring! by Pegadaian as a one-stop app serves as a crucial digital pillar, completing the company’s entire business ecosystem. Tring! bridges modern technology convenience with Pegadaian’s reliable physical services in a single platform. Pegadaian’s strengthening of Gold Banking services aligns with the government’s strategic downstreaming agenda and Asta Cita vision. Through this robust, inclusive, and reliable bullion ecosystem, Pegadaian is fully committed to creating significant domestic value while supporting the national mission to ‘MengEMASkan Indonesia’.