Pegadaian Sales Town Hall 2026 Aims to Accelerate Sustainable Business Growth

As part of its ongoing commitment to strengthening business lines and aligning the corporate vision under Danantara Indonesia, PT Pegadaian (Persero) successfully held the strategic Sales Town Hall 2026 forum at the Pegadaian Tower in Jakarta. The national-scale agenda, which took place over two days from 29 to 30 June 2026, was specifically designed as a platform for alignment and equipping Pegadaian’s sales force, the company’s front line, to face various global business challenges. The event, which gathered 125 top sales performers from various operational regions across Indonesia, carried the main theme ‘Beyond Targets, Beyond Limits’. This tagline is not merely a slogan but a symbol of management’s commitment to pushing sales personnel out of their comfort zones. Director of Marketing, Sales, and Product Development of PT Pegadaian, Selfie Dewiyanti, stated that the event was held to ignite the spirit of the sales force to continuously strive to break through the set target limits. ‘Through this activity, we are trying to motivate marketing staff to continue working and contributing, and not to be easily satisfied with achieving targets, but to dare to break through higher performance limits. By instilling a champion mindset, the hope is that each individual can optimally face the dynamics of new market challenges,’ said Selfie. Furthermore, Pegadaian is also seeking to revolutionise the role of the sales team in the field, not just selling products, but acting as trusted consultants capable of providing real business solutions for customers. This ‘solution-oriented’ approach is believed to significantly boost sales volume, loyalty of the sales BPO team, and the quality of interactive services in the future. Meanwhile, President Director of PT Pegadaian, Damar Latri Setiawan, expressed high appreciation and provided a motivational boost for the participants to continue igniting a champion’s energy in serving the community. ‘As Pegadaian’s front line, sales personnel have the opportunity to interact more with the community. Every interaction in the field is a manifestation and investment in long-term relationships. When we move with empathy and serve wholeheartedly, we are not just pursuing business targets, but building a stronger financial future for the Indonesian people,’ explained Damar. As a form of the company’s commitment to nurturing employee loyalty, Sales Town Hall 2026 also served as a stage for the Awarding: Sales National Champions. Management gave special rewards to 14 top sales personnel for their dedication and brilliant performance throughout 2025. The awards were divided into several categories, including Best Inspiring Sales Professional Fronting 2025, Best Performance Sales Professional Fronting 2025, Dedication Sales Professional Fronting 2025, Best Inspiring Customer Relationship Officer 2025, Best Performance Customer Relationship Officer 2025, and Dedication Customer Relationship Officer 2025. Through the implementation of Sales Town Hall 2026 and the support of the Tring! application innovation, Pegadaian is optimistic about producing a more solid, focused sales team ready to become the driving force for financial inclusion in Indonesia. Together with Danantara, Pegadaian is always present to serve wholeheartedly to ‘EMASkan’ Indonesia.