Pegadaian Promotes Gold Investment from an Early Age to Support Education

PT Pegadaian (Persero) Praya Branch has affirmed its commitment to supporting community development through its Social and Environmental Responsibility (TJSL) programme, evidenced by the distribution of building material aid. This step was taken to support the construction of a new classroom at the Insan Tangkas Foundation, Batukliang District, Central Lombok Regency. The aid was handed over directly by the Branch Head of PT Pegadaian (Persero) Praya Branch Office, Gunaji Agus Wibowo, along with staff members, in May 2026. The presence of Pegadaian was warmly welcomed by the foundation, teachers, and parents who hope the new classroom will create a more comfortable and conducive learning environment for students. Gunaji Agus Wibowo stated that this assistance is part of Pegadaian’s commitment to improving the quality of education as a main pillar of the company’s TJSL programme. “Pegadaian is not only oriented towards business services but also has a social responsibility to contribute to the intellectual life of the nation. We hope this material aid can accelerate the classroom construction so that children can learn with better facilities,” said Gunaji in a written statement. He noted that investment in education is a long-term investment that will produce a quality next generation capable of competing in the future. In addition to handing over aid, the Pegadaian team also provided education to parents about the importance of financial literacy and early investment. During the socialisation session, Pegadaian introduced various flagship products, such as Cicil Emas (Gold Instalment), gold savings, and Arisan Emas (Gold Lottery Savings), which can be a solution for the community to plan finances safely and affordably. The parents showed high enthusiasm, actively discussing the benefits of gold investment as a relatively stable instrument to prepare for various future needs, from children’s education costs to other necessities. According to Gunaji, improving financial literacy is an important part of Pegadaian Praya’s efforts to encourage the community to be wiser in managing finances, especially in the Central Lombok region. “Through this education, we want the community to understand that investing does not require waiting for a large sum of money. With Pegadaian products, the community can start investing in gold gradually according to their ability, thus helping to realise various future financial plans,” he explained. The Regional Head of PT Pegadaian (Persero) Region VII Denpasar, Edy Purwanto, explained that TJSL activities are a tangible commitment by Pegadaian to deliver sustainable benefits to the community, particularly in the education sector. He stated that education is the best investment for the nation’s future. Through the TJSL programme, Pegadaian wants to ensure that the company’s presence is felt not only through financial services but also through real contributions to improving the quality of education and community welfare. “We hope this assistance can provide long-term benefits for children as the nation’s next generation,” said Edy Purwanto. He added that Pegadaian will continue to strengthen the synergy between social programmes and community financial literacy improvement, as education on gold investment is an important part of building the community’s habit of planning for the future more wisely. “Through Pegadaian products, we want to encourage the community to more easily access safe, inclusive financial services that can help realise various financial goals, including preparing for children’s education costs,” he concluded. Pegadaian hopes that the synergy between social programmes in education and financial literacy education can provide sustainable benefits for the community. Through various TJSL programmes, Pegadaian will continue to be present to make real contributions in supporting social development, improving the quality of education, and strengthening community welfare.