Pegadaian Holds Sales Town Hall to Accelerate Business Growth

PT Pegadaian (Persero) successfully held the strategic Sales Town Hall 2026 forum at Pegadaian Tower in Jakarta as part of efforts to strengthen business lines and align the corporate vision within the Danantara Indonesia ecosystem. The two-day event took place from 29 to 30 June 2026. This national-scale agenda was specifically designed as a platform for alignment and capacity building for Pegadaian’s sales force, who serve as the company’s frontline in facing various global business challenges. The activity gathered 125 top sales performers from operational regions across Indonesia under the theme ‘Beyond Targets, Beyond Limits’. The tagline symbolises management’s commitment to pushing sales personnel out of their comfort zones. Selfie Dewiyanti, Director of Marketing, Sales, and Product Development at PT Pegadaian, stated that the event was held to ignite the sales team’s spirit to push beyond set targets. ‘Through this activity, we strive to motivate marketers to keep innovating and contributing, and not to be quickly satisfied with achieving targets, but to dare to break through to higher levels of achievement. By instilling a champion mindset, we hope each individual can optimally face the dynamics of new market challenges,’ Selfie said. Furthermore, Pegadaian is also revolutionising the role of its field sales teams, moving beyond merely selling products to acting as trusted consultants who provide real business solutions for customers. This solution-oriented approach is believed to significantly boost sales volume, loyalty among the sales BPO team, and the quality of interactive services in the future. Meanwhile, Damar Latri Setiawan, President Director of PT Pegadaian, expressed high appreciation and provided a motivational boost for the participants to continue igniting a champion’s energy in serving the public. He noted that as Pegadaian’s frontline, sales personnel have the opportunity to interact more with the community, and every interaction is a manifestation and investment in long-term relationships. ‘When we move with empathy and serve wholeheartedly, we are not just chasing business targets, but building a stronger financial future for the Indonesian people,’ Damar explained. As a form of the company’s commitment to nurturing employee loyalty, the Sales Town Hall 2026 also served as a stage for the Awarding: Sales National Champions. Management presented special rewards to 14 top sales personnel for their dedication and outstanding performance throughout 2025. The awards were divided into several categories, including Best Inspiring Sales Professional 2025, Best Performance Sales Professional 2025, Dedication Sales Professional 2025, Best Inspiring Customer Relationship Officer 2025, Best Performance Customer Relationship Officer 2025, and Dedication Customer Relationship Officer 2025. Through the implementation of the Sales Town Hall 2026 and the support of the Tring! application innovation, PT Pegadaian is optimistic about building a more solid and focused sales team ready to become a driving force for financial inclusion in Indonesia.