Pegadaian Director Selfie Dewiyanti Awarded Indonesia Leading Women Awards 2026
The leadership of women in Indonesia’s financial industry is increasingly prominent. Selfie Dewiyanti, Director of Marketing, Sales, and Product Development at PT Pegadaian, has been named “The Exemplary Visionary in Strategic Marketing, Sales Excellence, and Sustainable Product Innovation” at the prestigious Indonesia Leading Women Awards 2026.
The event, initiated by CNN Indonesia with the theme “Empowered Women, Empowering The Nation”, was held in Jakarta on Tuesday, 5 May 2026.
The award recognises Selfie Dewiyanti’s dedication to guiding the transformation of marketing and digital product innovation at Tring! By Pegadaian, which is inclusive and has made Pegadaian more relevant to hearts across generations. Through this platform, Selfie ensures that financial literacy and inclusion, especially in gold investment, are now more inclusive and affordable for everyone.
By combining conventional marketing strategies with a digital ecosystem, Pegadaian not only survives but leaps ahead by providing financial solutions that are closer, more practical, and more modern for society.
“This appreciation is expected to ignite our spirit to serve wholeheartedly and continue to MengEMASkan Indonesia. For us at Pegadaian, it is important to ensure that every innovation born is not only superior in technology but also able to provide easy and quick solutions for the daily financial needs of Indonesian society,” said Selfie Dewiyanti.
In line with the theme “Empowering The Nation”, Selfie Dewiyanti’s leadership proves that women’s roles in strategic positions can have a broad impact on national economic resilience. By strengthening access to sustainable financing and safe gold-based investments, Pegadaian continues to commit to being a pillar supporting community economic growth.
In the future, PT Pegadaian is committed to continuous innovation, maintaining customer trust by serving wholeheartedly, and ensuring that the spirit of MengEMASkan Indonesia can be felt by all levels of society to the remotest corners of the country.