Pegadaian and Pupuk Kaltim Forge Strategic Collaboration for Sustainable Growth

PT Pegadaian (Persero) and PT Pupuk Kalimantan Timur have officially united their strategic steps through the signing of a Memorandum of Understanding on cross-industry business synergy. The event took place at Pegadaian’s Head Office in Jakarta on Tuesday (24/6). Carrying the grand theme ‘Synergy to Goldenize Indonesia’, this partnership is designed to strengthen the economic foundations of both parties and will run for a period of three years, until 24 June 2029. The partnership agreement was signed by PT Pegadaian (Persero) Director of Marketing, Sales and Product Development Selfie Dewiyanti and PT Pupuk Kaltim Director of Finance & General Affairs Qomaruzzaman, aiming to create a sustainable and future-oriented business ecosystem. By integrating the strengths of each corporation, the collaboration is specifically intended to improve the welfare and financial literacy of Pupuk Kaltim employees, as well as to build a healthy investment culture in support of the national financial inclusion programme being promoted by the government. Selfie Dewiyanti stated that this collaboration is a key part of Pegadaian’s ongoing commitment to expanding the use of safe investment instruments into the national manufacturing and petrochemical sectors. ‘We warmly welcome this strategic partnership with Pupuk Kaltim as a tangible manifestation of our mission to Goldenize Indonesia. Through structured financial literacy programmes and the provision of various personal financial management facilities, we hope all Pupuk Kaltim employees can plan their financial futures more wisely. We have prepared highly competitive schemes, ranging from Gold Savings investment products to various productive financing facilities that employees can easily access,’ she said. This comprehensive collaboration will be realised through a series of planned financial education programmes and direct access to Pegadaian’s financial management platform for Pupuk Kaltim’s internal community. Pupuk Kaltim employees will benefit from easier ownership of investment assets, protection of financial value from inflation through gold, and access to financing facilities with special schemes designed to be friendly to worker welfare. In line with this, Qomaruzzaman emphasised that improving employee financial literacy and welfare is a crucial pillar in maintaining long-term productivity and company growth. The partnership with Pegadaian is seen as a smart solution to educate all levels of employees to avoid the pitfalls of unhealthy, illegal financial instruments in the digital era. Going forward, Pegadaian and Pupuk Kaltim are committed to continuously exploring other potential areas for expanding cooperation. This proactive step is expected not only to provide economic benefits for both companies but also to serve as a tangible example of national corporate synergy in driving equitable and sustainable financial inclusion.