Pasar Jaya Director's Bold Move to Attract Gen Z and Millennials

Perumda Pasar Jaya President Director Agus Himawan has said the company is currently working to attract younger generations — Gen Z and millennials — to visit markets across Jakarta. One key approach involves creating distinctive features at each market.

At Pasar Santa in South Jakarta, for example, vendors sell vintage items such as vinyl records, retro toys, and cassette tapes that are highly popular among young people. In addition, public facilities are being improved, including clean toilets, ATM kiosks, and food courts serving contemporary street food.