Parents prioritise career readiness as BINUS University launches AI-driven learning services

Amid rapid changes in the professional world, parents no longer consider only a university’s academic quality but also how institutions can prepare students for future careers after graduation. For many parents, higher education is now viewed not just as an academic process but as a long-term investment to equip children with career readiness and adaptability amid industry advancements. A global survey by ManpowerGroup revealed 77% of companies struggle to find talent with the right skills. This indicates the challenge lies not just in job availability but in graduates’ readiness to meet industry demands. The World Economic Forum predicts around 22% of global jobs will change by 2030, meaning young people must be equipped with skills, experience, and adaptability relevant to future developments. BINUS University Rector Dr. Nelly, S.Kom., M.M. stated that higher education must deliver learning experiences relevant to future needs. ‘Higher education is a long-term investment in children’s future. Therefore, students need learning experiences that are not only academically strong but also aligned with industry and global developments,’ she said. She added that flexible and real-world integrated learning experiences are crucial in preparing students for the future. ‘Students must have opportunities to expand competencies, gain global exposure, and acquire professional experience early. Thus, the learning process supports not just academic growth but also readiness for the professional world,’ she added. In line with these needs, BINUS University is enhancing technology and AI integration across its education ecosystem. AI and digital technology are used not only in learning but also in research, academic services, student support, and industry collaboration. In learning, students are encouraged to understand how to use AI productively, critically, and responsibly. AI is part of the learning experience that helps them explore ideas, analyse information, solve problems, and develop solutions relevant to future needs. AI technology is further supported through digital platforms like Binusmaya, Neksus, and BINUS Support, which assist students in accessing learning, academic services, personal development, and career planning. Through Binusmaya, students access learning and academic activities more flexibly. Neksus helps them navigate learning journeys, personal development, and career planning aligned with their interests and future goals. Meanwhile, BINUS Support delivers accessible, responsive, and needs-focused student services. In research, understanding AI is key to fostering adaptive approaches, aligning with BINUS’s efforts to build an education ecosystem that keeps pace with technology and leverages it for solutions. AI and technology use are reinforced through industry collaboration and employability programmes. Through industry networks and career services, students learn about evolving workplace needs, including technology use across professions. As part of this approach, BINUS offers programmes like Minor, Mobility, and Multi-Campus, providing flexible and diverse learning experiences. The Minor Programme allows students to study outside their main field, expanding competencies and interdisciplinary perspectives. The Mobility Programme offers learning experiences at other BINUS campuses or international partners, broadening global exposure and cross-cultural experiences. BINUS’s Multi-Campus Programme enables students to experience different campuses with unique strengths. Additionally, the 2.5-Year Study, Career-Ready Programme offers early professional experience via internships, entrepreneurship, research, community development, and international exposure. Supported by over 170 partner universities worldwide and 2,200+ global industry partners, BINUS continues to deliver an education ecosystem integrated with industry and global developments. Through this approach, BINUS commits to an educational experience that supports academic growth while preparing adaptable, tech-savvy graduates ready for a dynamic professional world.