Parents Focus on Children's Career Readiness as Binus Uses AI-Based Learning
The gap between education and industry needs is increasingly a concern for parents when choosing higher education for their children. Amid rapid changes in the professional world, parents now consider not only a university’s academic quality but also how it prepares students for future careers post-graduation.
For many parents, higher education is no longer viewed merely as an academic process but as a long-term investment to equip children with career readiness and adaptability amid evolving industries.
A global survey by ManpowerGroup revealed that 77% of companies still struggle to find talent with the right skills. This indicates that the current challenge lies not just in job availability but in graduates’ readiness to meet evolving industry demands.
The World Economic Forum also predicts that around 22% of global jobs will change by 2030, meaning young people must be equipped with relevant skills, experience, and adaptability for future developments.
Binus University Rector Dr Nelly stated that higher education must provide learning experiences relevant to future needs.
“Higher education is a long-term investment in children’s future. Therefore, students need learning experiences that are not only academically strong but also aligned with industry needs and global developments,” she said.
“Flexible and real-world-integrated learning experiences are crucial in preparing students for the future,” she added.
“Students need opportunities to broaden competencies, gain global exposure, and secure early professional experience. Thus, the learning process supports not just academic growth but also readiness for the professional world,” she said.
In line with these needs, Binus University, Indonesia’s top private university, continues to enhance the use of technology and Artificial Intelligence (AI) within its education ecosystem.
AI and digital technology at Binus are not only integrated into teaching but also support research, academic services, student support, and industry collaboration.
In learning processes, students are encouraged to understand how to use AI productively, critically, and responsibly. AI is part of the learning experience that helps students explore ideas, analyse information, solve problems, and develop solutions relevant to future needs.
AI technology is further strengthened through digital platforms and services such as Binusmaya, Neksus, and Binus Support. These platforms help students access learning, academic services, personal development, and career planning in a more directed and integrated manner.
Through Binusmaya, students access learning and academic activities more flexibly. Neksus supports students in navigating their learning journey, personal development, and future-oriented career planning. Meanwhile, Binus Support provides responsive, accessible student services tailored to Binusians’ needs.
In research, understanding AI is crucial for fostering adaptive, data-driven approaches relevant to societal and industrial needs. This aligns with Binus’s efforts to build an education ecosystem that not only follows technological advancements but also leverages them to generate solutions.
AI and technology use are reinforced through industry collaboration and employability programmes. Through industry networks and career services, students gain insights into evolving workplace demands, including technology applications across professions. Thus, students grasp AI not just as a concept but also its practical application in learning, research, services, and future career readiness.
As part of this approach, BINUS University offers various programmes providing flexibility and broader learning experiences, such as Minor Programmes, Mobility Programmes, and Multi-Campus Programmes.
Through Minor Programmes, students can study outside their main field to broaden competencies and interdisciplinary perspectives. Mobility Programmes allow students to learn at other Binus campuses or international partner institutions, expanding global exposure and cross-cultural experiences.
The Multi-Campus Programme enables students to experience learning across different Binus campuses, each with unique characteristics and strengths.
Additionally, the 2.5-Year Degree Programme, Ready for Career, offers students early professional experience through enrichment programmes such as internships, entrepreneurship, research, community development, and international experiences.
Supported by over 170 partner universities worldwide and more than 2,200 global industry partners, Binus University continues to deliver an education ecosystem integrated with industry needs and global developments.