Paramount's Two Decades: Targeting Rp 5.5 Trillion Through Property and Infrastructure Integration

Marketing strategies in the property sector now demand more than just the launch of new products. Ahead of its 20th anniversary on 9 December 2026, Paramount Enterprise is taking aggressive steps by releasing the “Tremendous 20th Anniversary” programme. Paramount Land, as the group’s property business line, bears the burden of a Rp 5.5 trillion marketing target throughout 2026. This figure serves as a benchmark for the company’s success in navigating the market in Gading Serpong and the new self-sufficient city project, Paramount Petals. “This programme runs for one year to support achieving the Rp 5.5 trillion target, while also enhancing Paramount Enterprise’s brand image and awareness,” said Chrissandy to Kompas.com on Saturday (9/5/2026). According to her, the programme is the company’s effort to maintain stable transaction momentum throughout the quarters, while providing additional reasons for potential buyers to promptly close deals. Chrissandy explained that in Gading Serpong, the construction of residential and commercial units continues massively. Meanwhile, Paramount Petals is preparing a major leap through the opening of direct toll access at KM 25 on the Jakarta-Tangerang route. Paramount Enterprise Director, Norman Daulay, stated that the toll access has entered the finalisation stage of operational feasibility testing. In addition to the marketing programme, hospitality and community aspects are also being addressed through the annual golf tournament in May 2026. This event provides a space for the company to engage in informal communication with strategic partners and loyal consumers. For developers, maintaining relationships with stakeholders is a long-term investment. “By integrating the property business unit, healthcare services through Bethsaida Healthcare, and hospitality under Parador Hotels & Resorts, Paramount is striving to demonstrate a solid ecosystem,” concluded Ferry. The success in reaching the Rp 5.5 trillion figure will prove whether this two-decade celebration strategy effectively transforms consumer loyalty into tangible financial achievements.