Paramount's Strategy to Maintain Communal Ramadan Activities in Gading Serpong
TANGERANG – The dynamics of the self-sufficient city west of Jakarta are increasingly focused on creating a vibrant urban ecosystem.
During the holy month of Ramadan 2026, property development trends are emphasising the activation of public spaces through thematic ornaments and inclusive programmes designed to strengthen community interactions.
In the Gading Serpong area, the Ramadan atmosphere is brought to life with Middle Eastern-themed decorative installations adorning strategic points such as Pisa Grande-Sorrento, Verona Junction, and Manhattan District.
Paramount Land Director, Chrissandy Dave, stated that the Lebaran momentum is a crucial point for the community to strengthen togetherness.
The company’s current strategy is to ensure that communal spaces remain active through relevant and thematic activities.
According to him, Paramount Land is committed to building living communal spaces through various inclusive activities.
Activity hubs like Hampton Square are also playing a role by organising a special programme titled “The Light of Ramadhan”, which runs until 29 March.
Rather than relying solely on shopping areas, the developer is presenting performing arts such as Saman Dance and Ramadhan Jazz Night to attract public interest.
With a permanent population of 12,000 residents, Gading Serpong now functions as an economic activity epicentre supported by transportation infrastructure such as access to the Jakarta-Merak toll road and JORR.
In addition to focusing on the urban atmosphere, developers are also using this momentum to invigorate the property market.
Through the Ramadan 2026 Programme, a variety of stimuli are available during March 2026.
These offers cover various product lines, from luxury homes like Matera Signature and Altadena Residences, to commercial units like Pasadena Square North.
Similar steps are also applied to the new self-sufficient city development, Paramount Petals, in the western Jakarta corridor.
These stimuli are seen as efforts to maintain the growth momentum of the real estate sector amid competition in Tangerang’s golden triangle area.
With modern infrastructure including health facilities, education, and direct toll road access, the developer is striving to ensure that asset values in the area remain competitive for prospective homeowners and business actors.