ParagonCorp Marketing Chief Makes APAC Top 50 List for Second Consecutive Year

EVP & Global Chief Business Officer of ParagonCorp, Amalia Sarah Santi, has once again been included in Campaign Asia-Pacific’s APAC’s Top 50 Most Influential & Purposeful Marketers 2026 list. This award marks a two-year consecutive achievement, affirming her consistency in building relevant marketing strategies that drive business growth whilst delivering a positive impact on society. The recognition is given to marketing leaders in the Asia Pacific region who are deemed capable of exerting significant influence on the industry through business strategies and brand development aligned with societal needs. This achievement also positions Amalia as one of the marketing leaders from Indonesia who has successfully maintained this position for two consecutive years. The award also reflects ParagonCorp’s consistency in building adaptive brand strategies amidst changing consumer behaviour, technological advancements, and continuously evolving industry dynamics. “In a constantly shifting consumer landscape, a brand’s relevance is no longer determined solely by the products it offers, but also by the values, trust, and impact it can deliver to society. This recognition serves as a reminder that sustainable growth must always go hand in hand with a greater purpose,” said EVP & Global Chief Business Officer of ParagonCorp, Amalia Sarah Santi, in a written statement on Friday (12/6/2026). For ParagonCorp, the award reflects the company’s commitment to presenting innovative, relevant Indonesian brands capable of competing at both regional and global levels. Under Amalia’s leadership, ParagonCorp continues to strengthen the growth of various brands through the utilisation of science, technology, and a deep understanding of consumer needs. In recent years, the company has also consistently developed innovations in the beauty industry by integrating technology and research, including the use of artificial intelligence (AI), increasingly personalised beauty services and education, and introducing Indonesian halal beauty innovations to the global market. According to Amalia, the award is not merely an individual achievement, but the result of collaboration among all ParagonCorp members in delivering innovation and building brands that benefit consumers, the industry, and society. “I dedicate this award to all Paragonians who continue to work with spirit, courage, and a shared purpose of building something meaningful. We believe that a growing brand is one that can provide greater benefits to life,” Amalia added. In line with the spirit of For the Greater Good, For Life, ParagonCorp reaffirms its commitment to continue delivering innovation, building impactful brands, and strengthening the position of the Indonesian beauty industry at both regional and global levels.