OWL Eyewear Indonesia Launches CSR Programme 'Give Your Vision a Second Life' for Iduladha 2026

In the spirit of sharing to mark Iduladha 2026, OWL Eyewear Indonesia has launched its Corporate Social Responsibility (CSR) initiative, ‘Give Your Vision a Second Life’, which was held on May 9, 2026, at Yos Sudarso Orphanage. The campaign’s tagline is ‘Because everyone has the right to see the world clearly.’ The initiative represents OWL’s tangible commitment to improving access to vision care for those in need, while encouraging the public to give old but usable glasses a second life. The CSR activities at Yos Sudarso Orphanage included donating spectacles, interactive sessions with the children, and education on the importance of early eye health care. OWL aims to create a positive impact while raising awareness that good vision is a fundamental need for everyone. As part of this ongoing initiative, OWL has opened a spectacles donation programme across all its stores in Indonesia. Customers can donate their old glasses, which will be redistributed transparently and reliably to those in need. As a token of appreciation, donors receive a Rp100,000 discount on selected products at OWL stores. Rachel Silitonga, Head of Retail & Brand Marketing at OWL Eyewear Indonesia, stated that the programme is part of the company’s commitment to delivering tangible social impact for communities. ‘We believe everyone deserves the chance to see the world clearly. Through ’Give Your Vision a Second Life’, we encourage the public to share items that may no longer be used but remain meaningful to others. We hope this initiative can make a small step with a big impact for those in need,’ said Rachel Silitonga. The initiative is not just about sharing, but also fostering greater awareness of sustainability and human values through items that still have value for others. Through ‘Give Your Vision a Second Life’, OWL believes spectacles are more than a fashion statement—they can offer new hope for clearer vision. For more information on donation programmes and other CSR activities, the public can visit their nearest OWL store or follow OWL Eyewear Indonesia’s official Instagram and Facebook @owleyewearid for the latest updates on events, programmes, and activities.