OREO and BTS Unveil Hotteok-Inspired Cookies with Exclusive Designs
Good news for ARMY and snack lovers worldwide. Global pop icon BTS has officially partnered with OREO to launch the Limited Edition OREO & BTS Cookies. The large-scale collaboration will reach over 80 countries, blending the iconic global biscuit with personal touches from RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook.
This collaboration is more than a standard product launch; it’s a celebration of culture. OREO introduces a special Hotteok Brown Sugar Pancake flavour, inspired by the popular Korean street food. For the BTS members, this flavour holds deep meaning as it evokes childhood memories, now shared globally with fans.
Marking BTS’s 13th anniversary, the collaboration features 13 unique biscuit designs crafted directly by the members. The designs include member names, the BTS light stick (ARMY Bomb) icon, and hidden special messages on each biscuit.
The packaging design is inspired by the vibrant atmosphere of Korean night markets. This design invites fans to experience Korean cultural energy and spirit the moment they hold the package.
Inspired by the fandom tradition of sending letters, OREO encourages fans to create the largest digital love letter for BTS. Starting 8 June 2026, fans can scan the QR code on the packaging or visit the official website to participate and win exclusive prizes.
Notably, the limited-edition product available in Indonesia is produced at Mondelez Indonesia’s factory in Cikarang, West Java. The facility is a halal-certified strategic production hub that exports products to over 40 countries.
Anggya Kumala, Marketing Director of Mondelez Indonesia, explained that the collaboration is rooted in OREO and BTS’s shared ethos of building emotional connections and creating simple moments of joy for many.
For those not wanting to miss this rare collection, here are the key launch dates in Indonesia:
The product is available for a limited time while stocks last. Fans can follow @oreo_indonesia on Instagram and TikTok for further updates.
This initiative is part of Mondelez’s ongoing efforts to make a tangible impact on society, particularly during Ramadan.
As part of the company’s sustainability efforts, Mondelez Indonesia encourages employees to engage in social activities through Purpose Day 2025.
The programme, active since March, has reached over 1,500 orphans across Indonesia, providing crucial support for their future.
OREO has partnered with renowned Indonesian fashion designer Era Soekamto.