Indonesian Political, Business & Finance News

'Orang Tua Group'

| Source: REPUBLIKA

'Orang Tua Group'
TV commercials

From Republika

I've observed the commercials promoting the products of Orang
Tua Group on TV and in my opinion the group has violated the code
of conduct in TV commercials because it has advertised its
ginseng-mixed wine. As far as I know, there is a regulation
banning the advertising of liquor on TV.

At a glance, the commercial does not seem to suggest a wine
but if you look at the scene carefully you'll find that it is
promoting its ginseng-mixed wine. First, grapes and then the act
of pouring wine into the glass with the logo of Orang Tua are
superimposed on the glass.

From my observation, I have found that the Orang Tua logo is
superimposed on the glass only in the case of its ginseng-mixed
wine and its medicinal beverage of rice and herb products. Laymen
may not realize that the appearance of the Orang Tua logo on the
glass containing wine is a violation of the prevailing
regulation.

Orang Tua Group and the advertising bureau concerned are
herewith called upon to withdraw this commercial as soon as
possible.

ZAINUL M.

Bogor, West Java

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