Fri, 25 Oct 1996

Oracle targets RI software market

JAKARTA (JP): Oracle Corp. of the United States plans to buy out Datalogix International and work with Digital Equipment to sell more computer software to manufacturing companies in Indonesia.

Oracle's marketing manager, Linda Mangunsong, said here yesterday that Oracle, which holds a 13.4 percent stake in Datalogix, would acquire its remaining shares for US$81 million.

Oracle has been distributing Datalogix's computer software for process manufacturing applications under license since 1994. The software include Oracle Global Enterprise Manufacturing Management System (GEMMS) and DEC AlphaServers.

"After the share acquisition, Oracle will be able to provide a multi-language application system to be used on the internet," Linda said, adding that the acquisition would be concluded by the end of this year.

Datalogix's Asia Pacific business development manager, Maurice See, told The Jakarta Post that all of Datalogix's personnel, products and development and operational facilities would remain intact but the brand names of products would change.

GEMMS is a set of specialized software application modules which manage manufacturing processes, logistics and financial operations. The system was developed by Datalogix in 1992.

According to Oracle industry consultant, Steven Rozario, GEMMS's features include scaling, interactive laboratory spreadsheets, lot traceability, multi-language sensitive text processing, customer or vendor specifications, grade controls and lot/sublot controls.

The DEC AlphaServers are Digital's 64-bit solution-based processors. They were developed by Digital for Oracle GEMMS software.

"Any process manufacturing companies operating in any field ranging from chemicals to food and beverages, can choose a particular module that suits their operation," PT Digital Astra Nusantara's marketing manager, Christono Santoso, said.

"The prices of the package vary according to the number of users within a process manufacturing company," said Oracle's Asia Pacific applications marketing director, Ashees Khaneja.

A specific module could cost around $300,000, while a more sophisticated package could cost more than $200 million, he said.

See said that sales of the new package were expected to raise the revenues of the three companies by between 16 percent and 20 percent a year. (06)