Optimising Benefits for Participants: Industry Challenged to Prepare Most Comprehensive Insurance Protection Ecosystem
A complete insurance protection ecosystem is urgently needed in the current insurance industry to ensure that participants can access healthcare services that are easy, fast, and affordable.
This is the commitment of PT Prudential Sharia Life Assurance (Prudential Syariah), supported by a network of more than 1,700 partner hospitals under the PRUPriority Hospital programme, spread throughout Indonesia.
The President Director of Prudential Syariah, Iskandar Ezzahuddin, stated that the company is also supported by a range of health and critical illness solutions, such as PRUWell Medical Syariah, PRUSehat Syariah, and PRUCritical Amanah.
Furthermore, assistance services are provided through PRUCare Advisor, PRUMedical Network, and PRUHealth Friend, which accompany participants from prevention through to recovery.
“Our strategy is simple: innovation and delivering product benefits that meet the needs of our participants,” said Iskendant in a statement on Thursday (1/10/2026).
He noted that the company has designed easy-to-understand health protection solutions and expanded distribution channels through agencies and bancassurance to bring services closer to the public. The company is also strengthening digital services, notably through PRUServices, allowing participants to more easily submit claims, update policies, and access other services.
“Moving forward, we will continue to strengthen these three pillars: products, distribution, and services, to provide a sustainable impact and Sharia values for our participants,” he added.
Iskandar emphasised that this approach is a manifestation of the commitment “Janji, Jadi Nyata” (Promises, Made Real), ensuring that every promise of protection is truly felt by participants and Indonesian families when they need it most.
Through this commitment, Prudential Syariah successfully secured three awards at the “Prominent Awards 2026”, namely: Excellence in Sharia Health Protection Ecosystem; Excellence in Sharia Insurance Transformation Leadership; and Excellence in Sharia Financial Literacy & Community Empowerment.
“All three affirm Prudential Syariah’s position as a market leader that consistently strengthens health protection, drives business transformation, and expands Sharia financial literacy in Indonesia,” he said.
The Excellence in Sharia Health Protection Ecosystem award was presented in recognition of Prudential Syariah’s ability to build a complete protection ecosystem and ensure participants receive easy, fast, and affordable healthcare access.