OpenAI: Ramadan-themed Prompt Usage in Indonesia Increases by 85 Percent

The use of artificial intelligence (AI) technology in Indonesia is entering a new phase as the holy month of Ramadan 1447 H approaches. OpenAI has recorded a significant increase in the use of Ramadan-themed prompts on its ChatGPT application by users in the country, reaching 85 percent in January 2026.

This data shows a shift in the digital behaviour of Indonesian people, who are increasingly strategically using AI. Not only for entertainment, ChatGPT is now becoming a personal assistant for planning productivity and spiritual activities during the fasting month.

Head of Communications for OpenAI Southeast Asia, Grace Chua, revealed that the most dominant category of prompts is instructions on practical tips. Active users are searching for guidance with keywords such as “practical ways” or “how to” for various purposes.

Some of the main topics that are most frequently searched include:

To get the best results, OpenAI advises users to provide very specific instructions. Instead of just asking for a “sahur recipe”, users are now starting to include detailed variables such as:

With specific data, ChatGPT can provide personal menu recommendations and create a systematic weekly meal plan to ensure that users remain fit and healthy during their worship.

One of the features that has become a favourite in this 2026 trend is the Agent Mode on ChatGPT. This feature allows AI to act more proactively in helping to execute tasks and schedule arrangements.

During Ramadan, Agent Mode is used by users to:

For entrepreneurs and those seeking additional income, AI is becoming a tool to sharpen marketing strategies. By inputting capital data and time availability, users ask AI to help create production timelines and competitive pricing scenarios in the market.

The increasing use of AI proves that technology is no longer just a trend, but part of the support ecosystem for worship and the economy of Indonesian people in the digital era. (Ant/Z-10)

The United States has released an official statement ahead of the start of the holy month of Ramadan, emphasizing the values of faith, self-reflection, and the importance of religious freedom for its citizens.

The inauguration of the Green Toilet VIP Difable and the revitalization of the east and north sides of the Al Akbar Mosque.

The Deputy Chairman of the Indonesian Ulema Council (MUI), KH M Cholil Nafis, said that the beginning of Ramadan 1447 Hijri is likely to experience differences among Indonesian Muslims.

The DKI Provincial Government firmly prohibits sweeping of restaurants by mass organizations during Ramadan. Governor Pramono Anung wants Jakarta to remain peaceful and harmonious.

Ahead of the holy month of Ramadan 2026, trading activity at the Jatinegara Market has not shown a significant increase.