OpenAI May Rename Data Centres as ‘AI Computing Campuses’

Jakarta (ANTARA) – OpenAI may give its data-centre facilities a more sophisticated-sounding name, calling them “artificial intelligence (AI) computing campuses”.

According to TechCrunch, citing a report published by Axios on Sunday (1 November), the AI company is preparing a major branding campaign.

The campaign is linked to the political climate in the United States after the midterm elections, with the Democratic Party apparently set to regain dominance.

OpenAI Chief Global Affairs Officer Chris Lehane said the elections would be “a kind of preview of what we’ll see in 2028”, referring to the next US presidential election.

Among the campaign proposals under consideration are developing AI “speed limits” and shaping the way people view AI in future—as a tool that empowers users in their daily lives.

The campaign would encourage the US government to help develop global AI standards. One approach would be to rebrand data centres as “AI computing campuses”.

Lehane also described the conversation around data centres as “good and healthy”. Recent debate on the issue has prompted major companies such as Amazon and Microsoft to stop using non-disclosure agreements (NDAs) in negotiations with local governments over data-centre projects.

The aim is to give the public greater transparency into data-centre projects and the development of AI infrastructure.

“People should demand accountability from companies so that they truly benefit from the transformative gains these projects can bring,” Lehane said.