Omoway Confident Electric Motorcycles Will Appeal to Indonesian Consumers

SINGAPORE — Omoway, a mobility technology company, is confident that the electric motorcycles it plans to launch in Indonesia will attract consumer interest, despite the two-wheeled market being long dominated by major brands such as Honda and Yamaha.

General Manager of the Indonesian Market Yulong Chen acknowledged that Honda and Yamaha’s dominance is undeniable, particularly given their long-established presence in Indonesia and strong consumer trust. However, he contended that brand recognition alone does not guarantee success.

“For Omoway, the brand itself is not the most important thing. What matters is who can provide consumers with something better—more competitive pricing, superior quality, and excellent after-sales service,” Chen said.

Beyond pricing and quality, factors such as the resale value of used electric motorcycles and battery durability will be decisive for consumers choosing a brand. Omoway is also establishing a distribution network that extends beyond major cities, recognising that limiting sales to large urban centres would be untenable.

“We need to be available where consumers want to buy. If we only operate in Jakarta, that won’t work,” Chen explained.

Chen expressed confidence in the company’s flagship model, the OMO-X, describing it as a genuine “motor robot” that sets it apart from conventional motorcycles. He believes consumers will recognise the difference upon direct experience.

“When consumers visit an Omoway showroom and test the vehicle themselves, they will immediately notice the difference. It’s truly distinctive,” he said.

Building a new brand requires time and investment, Chen acknowledged. However, he is confident that user experience will be the crucial factor in gaining market acceptance. He expects word-of-mouth recommendations from satisfied customers to drive growth.

“The key is for consumers to see the product, try it, and be willing to purchase. Once they do, word spreads naturally. It takes time, but I am confident Omoway will succeed,” Chen concluded.