Omoda Jaecoo's Success Secrets: Targeting Indonesia's Youth Generation!
WUHU, KOMPAS.com - Omoda Jaecoo’s achievement of 1 million global unit sales in a relatively short time has become a highlight in the automotive industry.
However, behind this accomplishment, the next challenge is how to sustain growth, particularly in emerging markets like Indonesia where competition is increasingly fierce.
Indonesia itself has become one of the markets with fairly rapid growth for Omoda Jaecoo.
Chery International President Zhang Guibing stated that the company’s strategy focuses heavily on the younger generation as the primary target.
“We built this company because we are very focused on the new generation. Because in Indonesia, I think, you have too many young people,” said Zhang in Wuhu, China, on Tuesday (28/4/2026).
According to him, Indonesia’s young population represents a significant opportunity for brands like Omoda Jaecoo to expand more quickly than in other markets.
Additionally, he views the achievement of 1 million units in about three years as an important milestone, serving as capital for more aggressive expansion ahead.
“So, I am confident, because we see, these three years are the shortest time for all companies in the world to reach 1 million. And the progress is also very significant,” he said.
Looking ahead, Omoda Jaecoo hopes to continue strengthening its position in Indonesia with consumer support, while maintaining the established growth momentum.
“I hope that in Indonesia, with all customer support, in the future, Omoda and Jaecoo can more easily achieve 1 million per year,” said Zhang.
Competition among brands, from Japan, South Korea, to fellow Chinese manufacturers, is becoming increasingly tight with the presence of new competitive products.
For this reason, an approach targeting the younger generation, from design, technology, to pricing, becomes key for Omoda Jaecoo to remain relevant in emerging markets like Indonesia.
With this strategy, Indonesia is projected to continue being one of the important contributors in Omoda Jaecoo’s global journey ahead.