OMG Free Homecoming Programme Transports Hundreds of Travellers to Java-Sumatra Destinations
OMG, one of ParagonCorp’s beauty brands, has once again collaborated with the DKI Jakarta Provincial Transportation Agency to deliver the free homecoming programme as part of the ‘Pejuang Glow Up Ramadan’ Ramadan campaign.
Supported by ParagonCorp as an Indonesian Purposeful Beauty Tech Company, the programme transports hundreds of homecomers using 20 bus fleets from the National Monument (Monas) to various destinations on Java and Sumatra islands.
This annual programme embodies OMG’s commitment to supporting Pejuang Glow Up Ramadan participants in returning safely and comfortably to their hometowns to celebrate Eid al-Fitr with their beloved families.
In this year’s edition, OMG has renewed its collaboration with the DKI Jakarta Provincial Transportation Agency to provide safer and more comfortable homecoming journeys for the community. Supported by ParagonCorp as an Indonesian Purposeful Beauty Tech Company, the programme dispatches homecomers using 20 bus fleets to destinations such as Solo, Yogyakarta, Semarang, Purwokerto, Kebumen, Kediri, Malang, as far as Lampung and Palembang.
DKI Jakarta Governor Pramono Anung Wibowo expressed appreciation for the collaboration between local government and the private sector in supporting smooth homecoming traffic.
‘The collaboration between the provincial government, Transportation Agency, regional-owned enterprises, and the private sector, as done with OMG Beauty and ParagonCorp, is an important step in supporting safer and more organised homecoming journeys for the community. We hope programmes like this can continue annually and reach more homecomers, thereby providing broader benefits,’ stated Pramono in a written statement on Wednesday (18/3/2026).
The programme is not only open to the general public and the OMG Girlboss community but also offers opportunities for Paragonians and their families to experience the free homecoming journey with OMG. Participants departed on 17 March 2026 from the National Monument (Monas) area and are scheduled to return to Jakarta on 26 March 2026 after celebrating Eid with families in their hometowns.
ParagonCorp’s EVP & Chief of People and Business Ecosystem Development, Ana Miftahuddin Amin, stated that Paragon’s support through the OMG brand in this programme is part of the company’s commitment to continuously delivering benefits to society.
‘Homecoming is a highly meaningful tradition for Indonesian society as it becomes a moment to reunite with beloved families. ParagonCorp, with the ParaGoNation spirit, through its brand OMG, is committed to continuously presenting various initiatives that provide positive impacts for society. Through collaborations with various parties, including local government, we hope this free homecoming programme with OMG can help homecomers celebrate Eid more comfortably and joyfully,’ explained Ana.
Since its inception, the OMG free homecoming programme has consistently received high enthusiasm from the public. Through the ‘Ready to Return Home with Glow Up Together with OMG in the Always On Spirit’ campaign, OMG invites Pejuang Glow Up Ramadan to continue Ramadan with full spirit while celebrating togetherness with families in hometowns.
With this programme, OMG hopes more people can experience safe, comfortable, and joyful homecoming journeys when returning to hometowns to celebrate Eid al-Fitr with loved ones.