OLX Launches New Car Category and GIIAS 2026 Special Programme

Jakarta (ANTARA) - The digital classifieds platform OLX has launched a New Car Sub-Category in response to changing dynamics in the automotive market and increasingly flexible consumer behaviour when selecting vehicles.

Agung Iskandar, Director of OLXmobbi, stated during a press conference in Jakarta on Friday that the launch of this new category is driven by shifts in consumer behaviour. This is reflected in OLX data research from January to May 2026, which noted that 66 per cent of potential buyers are now more flexible, considering both new and used cars within a single search process.

This condition has led consumers to no longer strictly separate the vehicle categories they seek from the outset.

“When choosing a vehicle, consumers do not always start with a final decision between a new or used car. They want to see more options, compare benefits and budgets, and then determine the most suitable vehicle,” he said.

Through the New Car Sub-Category, users can access vehicle options by entering the Car category, then selecting the New Car Sub-Category, and adjusting their desired brand and budget all within one platform.

OLX stated that this feature complements the existing “Check, Compare, Deal” service, while simultaneously strengthening the vehicle search ecosystem on a single platform.

Meanwhile, the collaboration with OLXmobbi is intended to provide a faster, safer, and more transparent vehicle trade-in solution within a connected automotive ecosystem.

At the same time, OLX announced exclusive offers at GIIAS 2026, including e-Toll balances of up to Rp500,000 for users who engage in checking and comparing activities through the platform and successfully complete a transaction.

Additionally, OLXmobbi is participating as an Official Trade-in Partner, offering cashback promotions of up to Rp15 million along with various other activities and prizes.