OJK Mandates Training and Declaration for Financial Influencers Creating Endorsed Content

The Financial Services Authority (OJK) is preparing a Learning Management System (LMS) specifically for influencers or content creators in the financial services sector, aiming to prevent them from spreading incorrect information that could cause public uproar. Andi Muhammad Yusuf, Acting Head of the OJK’s Directorate of Financial Literacy and Education, stated that this facility is designed to equip influencers with a proper basic understanding of financial products and services. This step is taken to prevent the dissemination of erroneous or misleading information among the public. “This LMS is not a certification, but a learning system. The goal is for them to at least have a standard of basic knowledge. They must not make mistakes when speaking to the public and then get criticised, which ultimately embarrasses and harms themselves,” Andi said in Tangerang on Tuesday, 30 June 2026. This initiative aligns with the OJK’s ongoing efforts to regulate the phenomenon of influencers who often promote certain financial products, including stock pumping practices that frequently lack transparency. Furthermore, Andi emphasised that the OJK demands honesty from content creators by dividing their activities into three categories that must be adhered to. Education focuses on explaining the characteristics, benefits, risks, and comparisons of financial service products objectively without any selling element. “For marketing, if an influencer collaborates with, is endorsed by, or is paid by a Financial Services Business Actor, they are required to make an open declaration regarding that sponsor status,” he stated. When providing recommendations regarding an investment instrument, influencers must honestly state their position and disclose whether there is any personal conflict of interest behind the recommendation. “When making a statement or creating content, they must declare what their interest is. Whether they represent a company for marketing purposes, or are providing a recommendation purely based on expertise, that must be declared,” he stressed. Going forward, the OJK hopes that all financial influencers will not only rely on popularity but also possess standardised proof of expertise through official certification. This standard is expected to emulate existing ecosystems, such as professional licences in the capital market (for example, Broker-Dealer Representative/WPPE) or agency licences from associations in the insurance sector.