OJK Issues Regulation on 'Finfluencers' to Strengthen Public Protection

The Financial Services Authority (OJK) has issued a regulation governing financial influencers (finfluencers) to promote the delivery of information that is clear, accurate, honest, easily accessible, and not potentially misleading, thereby supporting consumer and public protection. The rule is set out in OJK Regulation (POJK) Number 6 of 2026 concerning the Conduct of Information Providers in the Financial Services Sector. Agus Firmansyah, Head of the OJK’s Integrated Financial Services Sector Surveillance and Policy Department, stated that the POJK is expected to serve as a guideline for information providers (finfluencers), particularly those who are well-known and influential within society. The regulation aims to maintain the quality of information in the financial services sector to create a trusted ecosystem with integrity, while also supporting the improvement of public financial literacy. With the growing role of parties conveying information about financial products and services to the public, the OJK sees the need for a code of conduct that can ensure information is delivered responsibly. This regulation is also expected to enhance the quality of information received by the public when making financial decisions. An information provider is defined as a party other than a financial services business entity that conveys information about the financial services sector, either directly or indirectly, with the aim of increasing financial literacy and/or influencing consumers and the public in utilising financial products and/or services.