OJK Issues Regulation on Financial Influencers to Protect the Public

The Financial Services Authority (OJK) has issued OJK Regulation Number 6 of 2026 concerning the Conduct of Financial Sector Information Providers. This regulation governs parties known as financial influencers. The regulation was issued as an effort to encourage the delivery of financial sector information that is clear, accurate, honest, easily accessible, and not potentially misleading. In doing so, it is expected to strengthen consumer and public protection. The regulation also serves as a guideline for parties with public influence in conveying information related to financial products and services. OJK considers it necessary to maintain the quality of circulating information so that the financial sector ecosystem becomes more trustworthy, has integrity, and supports the improvement of public financial literacy. This POJK was formulated as a step to protect and prevent consumer and public losses arising from the dissemination of financial sector information. Along with the increasing role of parties conveying information about financial products and services, behavioural guidelines are needed to ensure information is delivered responsibly. This regulation is also expected to improve the quality of information received by the public, particularly information used as a basis for making financial decisions. Under the POJK, an information provider is defined as a party other than a Financial Services Business Actor who conveys financial sector information. The purpose of this information delivery, whether directly or indirectly, is to improve financial literacy and/or influence consumers and the public in utilising products and/or services. POJK Number 6 of 2026 contains several provisions regarding the behaviour and activities of financial sector information providers, including: Information providers may collaborate with Financial Services Business Actors through marketing activities. In such collaborations, the Financial Services Business Actor has the obligation and responsibility for the information conveyed by the information provider. This provision emphasises that marketing information for financial products and services must not only attract public attention but must also be accountable. Information conveyed to the public must adhere to the principles of clarity, accuracy, and must not be misleading. The POJK also regulates the activity of providing recommendations on financial products and/or services by information providers. If the activity of providing recommendations requires licensing under statutory regulations, the information provider must possess the appropriate licence. For example, an information provider who gives recommendations on capital market products must hold a licence as an investment advisor if such activity requires licensing. Meanwhile, for providing recommendations on digital financial asset products and/or services, the information provider is required to have competency certification and knowledge in the financial services sector. With the issuance of this regulation, OJK encourages the delivery of financial sector information to be conducted more responsibly. This rule is also part of efforts to strengthen financial literacy while protecting the public from the potential of incorrect or misleading information.