OJK Issues Regulation on Financial Influencers, Outlines Scope of POJK 6/2026

The Financial Services Authority (OJK) has issued OJK Regulation (POJK) Number 6 of 2026 concerning the Conduct of Financial Services Sector Information Providers. Agus Firmansyah, Head of the Integrated Financial Services Sector Surveillance and Policy Department at OJK, explained that POJK 6/2026 contains provisions regarding financial influencers (finfluencers). The aim is to encourage the delivery of information that is clear, accurate, honest, easily accessible, and not potentially misleading, while supporting consumer and public protection. “This POJK is expected to serve as a guideline for information providers (financial influencers), especially those who are well-known and have influence in society,” Agus said in a statement on Wednesday, 24 June 2026. The regulation aims to maintain the quality of financial sector information to create a trusted and integrity-driven ecosystem, as well as to support the improvement of public financial literacy. “This POJK was drafted as an effort to take protective and preventive measures against consumer and public losses caused by the dissemination of financial sector information by Information Providers,” he stated. Agus said that with the increasing role of parties conveying information related to financial products and services to the public, OJK sees the need for a code of conduct that can ensure information is delivered responsibly. This regulation is also expected to improve the quality of information received by the public, which is used in making financial decisions. An Information Provider is defined as a party other than a financial services business actor (PUJK) who conveys information about the financial services sector, either directly or indirectly, with the aim of improving financial literacy and/or influencing consumers and the public in utilising financial products and/or services. POJK 6/2026 contains provisions on the basic conduct of information providers; activities of conveying financial services sector information; the use of financial education learning management systems by information providers; supervision by OJK; written orders to information providers; and the termination of access to electronic media. Information Providers may collaborate with PUJK through marketing activities. In such marketing activities, PUJK has the obligation and responsibility for the information conveyed by the Information Provider. In relation to the provision of recommendations on financial products and/or services by Information Providers, POJK 6/2026 affirms the need to hold a licence if the recommendation activities require licensing under statutory provisions.