OJK Issues Regulation for Financial Influencers

The Financial Services Authority (OJK) has issued regulations containing provisions regarding financial influencers, or ‘finfluencers’. These provisions are contained in OJK Regulation Number 6 of 2026 concerning the Conduct of Information Providers in the Financial Services Sector, which was promulgated on 4 June 2026.

“This POJK regarding Information Providers (Financial Influencers) is an effort by the OJK to encourage the delivery of financial services sector information that is clear, accurate, honest, easily accessible, and does not have the potential to be misleading, thereby supporting consumer and public protection,” said the Head of the Surveillance and Integrated Financial Services Sector Policy Department of OJK, Agus Firmansyah, in a press release on Wednesday, 24 June 2026.

In the Frequently Asked Questions (FAQ) sheet of the POJK, the OJK stated that the increasing role of finfluencers in disseminating information can influence the actions of consumers and the public. However, this phenomenon is often exploited by irresponsible parties to gain personal or group profit without considering the risks and impacts involved.

The POJK specifies that the activities of information delivery by finfluencers include financial education, marketing, and providing recommendations. The methods of information delivery can be face-to-face (offline) or non-face-to-face (online).

One of the regulations in this POJK is that finfluencers are required to disclose if they have an economic interest in the information being presented. Additionally, finfluencers must also include information if the products or services they review are high-risk.

If violations of the POJK occur, Financial Service Providers (PJK) may take enforcement actions and issue written orders to the relevant finfluencer. If the influencer fails to follow the written order, the OJK may impose sanctions in accordance with the law. For influencers who deliver information through electronic media, the OJK may submit a request for access disconnection to the Ministry of Communication and Digital.