OJK Issues New Regulation Governing Financial Influencers

Jakarta – The Financial Services Authority (OJK) has issued OJK Regulation (POJK) Number 6 of 2026 concerning the Conduct of Financial Sector Information Providers. Kepala Departemen Surveillance dan Kebijakan Sektor Jasa Keuangan Terintegrasi OJK, Agus Firmansyah, explained that the regulation contains provisions for financial influencers (finfluencers). The objective is to encourage the dissemination of information that is clear, accurate, honest, easily accessible, and not potentially misleading, while supporting consumer and public protection. “This POJK is expected to serve as a guideline for information providers (financial influencers), especially those who are well-known and have influence in society,” Agus stated on Wednesday, 24 June 2026. The regulation aims to maintain the quality of financial sector information to create a trustworthy and high-integrity ecosystem, as well as to support the improvement of public financial literacy. “This POJK was drafted as an effort to protect and prevent consumer and public losses caused by the dissemination of financial sector information by Information Providers,” he said. Agus noted that with the increasing role of parties conveying information about financial products and services to the public, OJK sees the need for a code of conduct to ensure information is delivered responsibly. This regulation is also expected to improve the quality of information received by the public, which is used in making financial decisions. An Information Provider is defined as a party other than a Financial Services Business Actor (PUJK) who conveys information about the financial sector, either directly or indirectly, with the aim of improving financial literacy and/or influencing consumers and the public in utilising financial products and/or services. POJK No. 6/2026 contains provisions regarding the basic conduct of information providers; financial sector information dissemination activities; the utilisation of financial education learning management systems by information providers; supervision by OJK; written orders to information providers; and the termination of access to electronic media. Information Providers may collaborate with PUJK through marketing activities. In such marketing activities, the PUJK has the obligation and responsibility for the information conveyed by the Information Provider. In relation to the activity of providing recommendations on financial products and/or services by information providers, POJK 6/2026 affirms the need to hold a licence if the recommendation activity requires licensing under statutory provisions.