Officially Launch MacBook Neo as Digimap Offers a Range of Attractive Promotions

Jakarta, CNBC Indonesia - Digimap, Apple Premium Partner and authorised reseller in Indonesia, which is part of the lifestyle retail concept under PT Mitra Adiperkasa, Tbk (MAP), today officially introduced the latest product, the MacBook Neo. Customers can purchase directly at 93 Digimap retail stores nationwide, at the website www.digimap.co.id, or in the Digimap Official Store on Shopee. The MacBook Neo features a rugged design, attractive colour options, and powerful features. The device offers a new and compelling way to fall in love with Mac. The MacBook Neo comes in four colours: Citrus, Blush, Indigo, and Silver. The 13-inch MacBook Neo with 256 GB is priced at Rp 10,749,000, while the 13-inch MacBook Neo with 512 GB is priced at Rp 12,999,000. A range of attractive promotions is available for customers purchasing the MacBook Neo, from interest-free instalments with supported credit cards to the True Zero programme (Rp 0 admin fee, 0% interest, and Rp 0 down payment) for paylater users. The following promotions are available to customers purchasing the MacBook Neo from Digimap, whether online or offline: - Interest-free instalments up to 2x with selected bank credit cards - One True Zero instalment (0% interest, 0 admin fees, and 0 down payment) with the chosen paylater option - Exclusive Digimap x Muklay merchandise - Free extra protection for up to 24 months - Bundled accessories worth up to Rp 4,000,000 - MAP Gift Voucher Rp 200,000 In celebration of the MacBook Neo launch, Digimap has again collaborated with Muklay, a visual artist and Digimap’s friend. In this collaboration, Muklay presents an exclusive laptop sleeve design with a cut-out in the middle, so the distinctive MacBook Neo colours can still be seen even when the device is stored inside the sleeve. “The Digimap x Muklay MacBook sleeve can be provided free of charge to customers who have placed a pre-order. In addition, the merchandise can be purchased at selected Digimap stores in limited quantities. The design is very striking and makes an ideal companion to the MacBook Neo,” said Farah Fausa Winarsih, GM Marketing Apple Business MAP, quoted on Friday (22/5/2026). The MacBook Neo launch took place at two locations and times simultaneously: Digimap Pacific Place, Jakarta, and Imaginaria Bali by Digimap. The launch also invited public figures and prominent content creators to experience the MacBook Neo firsthand. The event featured a vibrant, summer holiday-themed ambience. The celebrations for the MacBook Neo launch would run throughout the day, and all purchasers stood to receive exciting on-the-spot prizes,” concluded Farah.