Nuon Drives Development of Digital Lifestyle Ecosystem, Capturing National Market Potential
PT Nuon Digital Indonesia (Nuon), one of the operating companies of PT Telkom Indonesia (Persero) Tbk (Telkom), is reinforcing its role as the locomotive for the growth of the national digital lifestyle ecosystem at the Nuon Media Update 2026 event held recently. Amid projections of significant growth in the digital entertainment industry, Nuon positions itself as a platform connecting content, distribution, and monetisation to capture economic value potential that has yet to be optimally developed domestically.
The e-Conomy SEA 2025 report projects that Indonesia’s online media sector will reach USD 10-12 billion by 2026-2027. With over 190 million digital consumers and around 175 million active gamers, Indonesia is one of the largest digital markets in the region. However, much of the digital content monetisation remains concentrated on global platforms, creating value leakage that limits the optimisation of domestic added value.
Nuon CEO Aris Sudewo stated that Nuon’s position is at a crucial point in the digital value chain, namely on the distribution and monetisation side.
“Our main strength lies in mastering the digital distribution node. With the support of Indonesia’s largest connectivity infrastructure, we are in a strategic position to connect content, users, and monetisation in a complete ecosystem. We carry the mandate to reduce value leakage while ensuring the national digital ecosystem grows independently and sustainably. Indonesia should not only be the largest digital market; we must be the host in our own country,” said Aris.
Nuon’s competitive advantage rests on its ability to integrate IP creation, platform distribution, payment systems, and the utilisation of consumer behaviour insights in a interconnected ecosystem. Supported by the TelkomGroup digital ecosystem, which includes over 158 million mobile users and 11 million broadband households, as well as potential addressable markets reaching 182 million mobile users and over 4 million broadband households, Nuon not only expands reach but optimises end-to-end conversion, retention, and monetisation. This integration creates an ecosystem flywheel-based business model that sustainably increases economic value per user.
Through the integration of Direct Carrier Billing (DCB), Nuon also opens alternative payment channels that reach unbanked and underbanked segments. This scheme not only expands consumer access to premium digital content but also enlarges conversion potential and revenue streams for creators and content partners.