Novotel Tangerang BSD City Opens Officially in the Dynamic BSD Area
NOVOTEL, one of the world’s leading hotel brands, celebrated the opening of Novotel Tangerang BSD City. The hotel is a modern property designed to help guests live healthier, more balanced, and meaningful lives. Through everyday simple habits such as maintaining balance in life, enjoying nutritious meals, getting restful sleep, staying active, and building relationships with others, the hotel offers a hospitality experience that supports a higher quality of life.
Located in one of the most dynamic business and lifestyle districts in Jabodetabek, the hotel welcomes guests from professionals and businesspeople to modern families with a comfortable, intuitive atmosphere that easily adapts to a range of needs. Every element of the guest experience is designed to help guests recharge and make better choices, whether travelling for business, holidays, or both.
Situated in the heart of BSD City with direct access to major commercial, retail, and entertainment hubs, Novotel Tangerang BSD City offers a practical location for guests who want to experience the area’s ongoing dynamism. Contemporary architecture, interiors bathed in natural light, and natural textures deliver a design that is timeless, creating a comfortable, clear, and warm atmosphere.
Novotel Tangerang BSD City has 299 modern rooms and suites, including the Family Room Bunk Bed with bunk beds designed to make travelling with children easier and more comfortable. Public areas are open and intuitive, supporting social interaction while also providing spaces for quiet and focused moments throughout the day.
Dining experiences are centred on Seravie Restaurant, an all-day dining restaurant serving international and local dishes in a glass-surrounded setting with an al fresco area. Reflecting the Novotel culinary pillar, the menus focus on tasty, healthier, and sustainable options, with plant-based dishes designed to support long-term energy and wellbeing. The Social Bar offers a relaxed space for meetings while enjoying coffee or gathering casually, while The Secret Library area provides a quiet ambience for reading, working, or simply relaxing, exclusive to hotel guests.
For meetings and celebrations of important moments, Novotel Tangerang BSD City provides a pillar-free multifunction ballroom with a seven-metre-high ceiling capable of accommodating up to 600 guests. Supported by modern audio-visual technology and flexible function spaces, this facility is ideal for conferences, weddings, and various social events.
For families, Olive & Oak Kids Club and a children’s play area are available. Fitness facilities include The Hanging Garden Pool, a Fitness Centre, and Wellness Suites equipped with a communal salt room, infrared sauna, and a cold soak pool, giving guests the opportunity to recharge according to their rhythm.
“Opening of Novotel Tangerang BSD City strengthens Novotel’s presence in Indonesia and reflects the sustainable growth of this brand across Asia,” said Garth Simmons, Chief Operating Officer, Premium, Midscale & Economy Division, Accor Asia.
“Novotel, one of the world’s leading midscale brands, adopts the Longevity Everyday concept at more than 600 hotels in 60+ countries, delivering accessible convenience alongside strong commercial performance. With thoughtful design, family-friendly facilities, and a strategic location, Novotel Tangerang BSD City is well positioned to meet the needs of today’s evolving travellers.”
In line with Novotel’s commitment to positive impact, the hotel implements initiatives to reduce single-use plastics, increase energy efficiency, and support more sustainable dietary choices. Through its partnership with WWF, Novotel supports science-based marine conservation efforts, emphasising that personal wellbeing and the wellbeing of the planet are inseparable.
ALL Accor members, the loyalty programme and booking platform from Accor, can enjoy exclusive benefits and accumulate points during their stay. Points can be redeemed for stays, dining, and a range of experiences across the global Accor network. Membership is available free of charge via all.com.
Promotional rates for the opening start from Rp1,600,000 per night, including breakfast for two and a dining voucher worth Rp200,000 valid until 31 May 2026. For further information and reservations please visit http://all.accor.com/hotel/C250/index.id.shtml.