Not EVs, This Japanese Manufacturer Is Instead Pushing Hybrid Car Sales
The Gaikindo Indonesia International Auto Show (GIIAS) 2026 in Tangerang served as a stage for PT Suzuki Indomobil Sales (SIS) to strengthen its presence in the electrified vehicle market. Unlike several brands that are beginning to aggressively offer battery electric vehicles (BEVs), Suzuki is still relying on its hybrid vehicle line-up as the backbone of its sales in Indonesia. This strategy is reflected in the range of hybrid models displayed at GIIAS 2026, from the All New Ertiga Hybrid, Grand Vitara Hybrid, and Fronx Hybrid to the New XL7 Hybrid, which made its global debut in Indonesia. Suzuki claims the company is implementing a multi-pathway strategy in facing the transition towards low-emission vehicles. “We have a multi-pathway strategy, in the form of full BEVs, then hybrids which we have introduced in our line-up such as the Ertiga, XL7, Grand Vitara and Fronx,” said Deputy Managing Director of PT Suzuki Indomobil Sales Donny Saputra at GIIAS 2026, Wednesday (5/8/2026). The model that attracted the most attention at this year’s exhibition was the New XL7 Hybrid. The seven-seater SUV became the first global model to be introduced in Indonesia with updates to its exterior and interior design, as well as the addition of safety features. Suzuki retained the 1,462 cc K15B engine producing around 104.7 PS and 138 Nm of torque, paired with SHVS technology on the Beta Hybrid and Alpha Hybrid variants. The New XL7 Hybrid is priced from Rp 301.9 million to Rp 329.7 million on the road in Jakarta, while the New Zeta variant without the hybrid system is positioned as a more affordable option. On the highest variant, Suzuki also includes a 360 View Camera and a Tyre Pressure Monitoring System (TPMS). “TPMS can be used as a first line of anticipation to avoid technical problems mid-journey. With properly monitored pressure, the car’s grip will remain consistent. This is a determining factor for safety,” Donny said. In the five-seater SUV segment, the Grand Vitara Hybrid is a choice for consumers wanting more complete features. This car uses a 1,462 cc K15C DualJet engine paired with SHVS technology and a six-speed automatic transmission. Features such as a panoramic sunroof, head-up display, wireless charging, ventilated seats, a 360-degree camera, and six airbags add value. The Grand Vitara is priced at Rp 416 million for the GX variant and Rp 419 million for the two-tone version. Meanwhile, the Suzuki Fronx Hybrid is positioned as a crossover SUV targeting urban consumers. This model uses a 1,462 cc K15C engine with SHVS technology and is available with a choice of manual or six-speed automatic transmission. The hybrid variant is priced from Rp 286.9 million to Rp 331.3 million depending on the type and colour choice. Suzuki’s hybrid vehicle options are also reinforced by the All New Ertiga Hybrid, which targets the family segment. The seven-seater MPV relies on a 1,462 cc K15B engine supported by the SHVS system via an ISG and a 12-volt lithium-ion battery. The Ertiga Hybrid is marketed starting from Rp 274.9 million for the GX manual type to Rp 300.8 million for the Cruise AT Two Tone variant.