New Zealand Goat Milk Sales 'Explode' in Indonesia for Second Consecutive Year

New Zealand goat milk products are experiencing a surge in demand in the Indonesian market, with sales doubling for two consecutive years. This makes it one of the fastest-growing imported food products in the country. New Zealand’s Ambassador to Indonesia, Phillip Taula, revealed that the trend is evident from reports he has received from several supermarket chains. “The most popular and fastest-growing product is goat milk. Sales doubled in the last year, and doubled again the year before,” Taula said on Thursday (25/6/2026). According to Taula, besides goat milk, other New Zealand food products that are in high demand among Indonesian consumers include apples and kiwifruit. These products are part of the ‘New Zealand Made with Care’ campaign, which aims to introduce a variety of premium New Zealand products to the Indonesian public. He considers Indonesia to be a highly strategic market for New Zealand. Therefore, the campaign is not only aimed at increasing New Zealand’s exports to Indonesia but also at strengthening two-way trade between the two countries. “We see great potential for increased trade from New Zealand to Indonesia, and also vice versa from Indonesia to New Zealand. This campaign is one way to highlight key New Zealand products that are popular in Indonesia,” he stated. On the same occasion, Taula disclosed that the value of two-way trade between Indonesia and New Zealand currently stands at approximately NZ$4 billion, or around Rp40.46 trillion, per year. This value is relatively balanced, with exports from each country reaching about Rp20.23 trillion annually. “The value is quite balanced, around NZ$2 billion for New Zealand exports to Indonesia and roughly NZ$2 billion from Indonesia to New Zealand,” he explained. Taula previously emphasised that Indonesia is one of New Zealand’s key partners in the Southeast Asian region. The relationship between the two countries, he said, continues to develop through cooperation in trade, investment, education, and agriculture. New Zealand also sees significant opportunities to expand cooperation in the food and agriculture sector, in line with Indonesia’s growing need for safe, high-quality, and nutritious food products. “New Zealand values Indonesia not just as a market, but as a long-term partner. We see great opportunities ahead, especially in the food and agriculture sector,” he said. Through the ‘New Zealand Made with Care’ campaign, a number of leading New Zealand brands are being introduced to Indonesian consumers, ranging from Zespri kiwifruit, various premium apple varieties, Griffin’s snacks, Whittaker’s chocolate, Sujon frozen berries, to Keri goat milk, which is currently one of the most aggressively growing products in the Indonesian market.