New Trend in Online Shopping: YouTube Creator Reviews Become Shopping Reference
Consumer habits of watching product reviews on YouTube are increasingly becoming an integral part of the shopping inspiration process. Various types of content, ranging from smartphone reviews to kitchen equipment recommendations, are now commonly used as reference points before consumers decide to purchase a product.
The Ramadan Consumer Behavior Report 2025 from Populix indicates that reviews from digital creators are increasingly trusted by consumers as a consideration before making purchases. However, when interest in a product emerges whilst watching a video, the process of separately searching for purchase links often makes the shopping experience feel impractical.
In response to this trend, Blibli has introduced a more integrated shopping experience with content through its participation in YouTube Shopping Affiliate on the YouTube platform. Through this integration, products recommended by creators can be directly accessed and linked to the Blibli application.
With this feature, viewers who discover interesting products in a video can directly open the product link without having to leave the viewing experience. The link will direct users to the product page in the Blibli application.
This feature is considered relevant to various needs that frequently emerge during Ramadan. For example, when someone is looking for a new smartphone to stay virtually connected with family, or discovers kitchen equipment that helps prepare pre-dawn meals more conveniently. These products can now be directly accessed through links embedded in creator videos.
Before making a purchase, customers can also utilise the product verification feature through the #CekduludiBlibli campaign to ensure that the selected item meets their needs.
Head of SEO and Affiliates at Blibli, Merrick Jonathan, stated that reviews from digital creators now have an important role in the consumer decision-making process.
“We understand that creator content reviews are now a crucial factor in consumers’ shopping considerations. Blibli’s presence in YouTube Shopping is a strategic step for us to be present at that moment, ensuring that every shopping inspiration can be immediately realised safely, transparently, and guaranteed authentic,” he said.
Through the YouTube Shopping feature, creators can embed up to 60 products from Blibli in one piece of content. This gives viewers the opportunity to find various product recommendations simultaneously in one viewing experience. This integration is also supported by a real-time stock update system, so viewers can immediately know product availability when seeing recommendations from creators.
The YouTube Shopping feature applies to all products available on Blibli. The system is also equipped with tracking for up to seven days from when a product is first clicked, providing more flexible time for customers to consider their purchase.
The Ramadan season is also being leveraged to open new opportunities for content creators. Through the Cuan Ramadan YouTube Shopping programme running from 2-11 March 2026, Blibli offers various benefits to creators who want to turn product recommendations in their content into additional income opportunities. This programme is open to YouTube creators with a minimum of 1,000 subscribers who can already tag Blibli products in their content.
With this integration, content-based shopping experience is expected to become more practical. Consumers can find inspiration whilst directly accessing recommended products, whilst creators have greater opportunities to monetise their content.
For customers, this experience is expected to provide a more transparent and safe shopping process, whilst making it easier for them to find various favourite products directly from trusted creators.