Indonesian Political, Business & Finance News

New Camry Brings Real Experience of Comfort and Luxury

New Camry Brings Real Experience of Comfort and Luxury

With 46,589 units sold from January to April 2004, Toyota has increased its domestic market share from 29 percent in 2003 to 32.5 percent. No doubt, this market share increase reflects customers' confidence in Toyota brands, ranging from passenger cars to commercial vehicles.

In a rapidly growing sedan market, Toyota's market composition has risen from 39.9 percent or 3,674 units between January and April 2003 to 42.8 percent or 5,207 units in 2004. This leading position in the market was made possible through continuous innovations.

The drive for innovation has found noble expression in the Toyota Camry (Camry), a medium sedan that truly answers customers' longing for more comfort and luxury in their daily activities. It is no wonder that since its introduction to the market, Camry has won prestigious awards, including: Indonesian Car of the Year 2002, Best Car in Medium Sedan Market in Indonesian Car of the Year 2003.

Sexier and more luxurious than its competitors, Camry has won the hearts of sedan lovers in this country. The market's positive response to Camry has raised its market share from 23.1 percent or 368 units in last year's first quarter to 31.5 percent or 453 units in this year's first quarter. Essentially, Camry led the market for the medium sedan in the first quarter of 2004.

"The success that Camry has gained has prompted us to present the New Camry which is more luxurious and elegant to meet the increasing demand as well as to maintain consumer confidence in Toyota," said PT Toyota-Astra Motor Johny Darmawan.

More luxurious appearance The New Camry looks far more elegant and sexier than ever. Its esthetically designed front has captivated people's imagination. The new front includes a new radiator grill with chromed vertical lines, new bumper with a modern fog lamp, newly designed head lamps with HID projector for Camry's 3.0V type. The same sleek appearance extends to the side that has chromed side-protection molding and grip-type door handles. Camry's newly designed wheels, 215/60R16 with seven alloy spokes for Type 2.4 G and 215/55R17 with 11 alloy spokes for type 3.0 V, with bigger-sized tires give it more dynamic appearance. Camry's newly designed luxurious LED rear combination lamps and chromed rear license plate is the finishing touch on its high- class image.

High comfort cabin The spacious two-tone color cabin in the New Camry has various integrated sophisticated features, such as a new dashboard (wood panel for 3.0V type) a Multi-Information Display (MID with MID buttons integrated into the steering wheel's structure. The display provides important information on the car's condition, including sonar sensor, fuel consumption, outer-cabin temperature and average speed.

The steering wheel itself has two versions, namely a four-spoke polyurethane wheel with an MID switch panel for Type 2.4G and one covered with leather and wood that is equipped with an MID switch and audio panels for Type 3.0V.

In addition to all these modern features in the cabin are exclusive-looking and comfortable leather-covered seats (3.OV, 2.4G A/T) with an eight-directional seat power adjuster on front seats (3.OV). The shift lever knob, made of leather and wood and chrome (3.0V) strengthens the luxury of the New Camry's cabin.

To heighten the driving comfort, New Camry is equipped with a new audio system, AM/FM radio with six CD in-dash auto changer (all types) that can be easily controlled through audio buttons on the steering wheel structure (3.0V). An Auto AC completes the comfort of the cabin with rear air register (3.0V and 2.4G A/T).

With the New Camry 3.0V, passengers can enjoy additional features, such as electro-chromatic inner mirror, electric rear sun shade that provides more comfort for backseat passengers as well as cruise control that enables the driver to drive the car at a stable speed without stepping continuously on the accelerator.

Engine Powered by a V6 24V DOHC engine with ETCS-i (Electronic Throttle Control System-intelligent), the Camry 3.0V has greater power and cleaner emission (Euro Step 2). The Camry 2.4G also has more efficient fuel consumption. (VVT-I engine with Camry 2.4G)

Drivers of Camry (3.OV, 2.4G A/T) are able to shift gears far more softly both on ascending as well as descending roads with Super ECT (Electronically Controlled Transmission). MacPherson Strut suspension with a stabilizer in the front suspension and dual-link independent strut with a stabilizer in the rear suspension adds to the comfort of driving Camry.

Safety Camry 3.0V adopts VSC (Vehicle Stability Control) that is capable of keeping the car stable on sharp curves or slippery roads. All models of Camry has the GOA (Global Outstanding Assessment) body, ABS (Anti-lock Braking System) with EBD (Electronic Brake-force Distribution) and BA (Brake Assist). It also features back sonar and corner sensor that assists the driver while parking.

The New Camry has an immobilizer and Toyota Auto Alarm with integrated remote auto alarm in the car's key. With a vast network of service centers, supported by 156 sales outlet and 129 service and spare parts centers throughout the country that are always ready to assist their customers, driving the New Camry is indeed problem-free.

Additional Information: 1. Completely-built up (CBU) product from Thailand 2. Variants: Available in 3.0V A/T, 2.4G A/T and 2.4G M/T 3. Available in silver metallic, gray metallic mica, champagne metallic, black mica and dark blue mica.

View JSON | Print