Nationwide milk campaign launched

Nationwide milk campaign launched

DENPASAR: The country's giant food processing and packaging company PT Tetra Pak Indonesia launched its annual, nationwide "Drink Milk Campaign" on March 20 in Denpasar's Puputan Badung square.

Around 1,000 children received free packs of milk during the ceremony, which was attended by Mignonne A Maramis of Tetra Pak, the wife of the city's mayor, Bintang Puspayoga and the company's milk "ambassador", Olympic badminton gold medalist Ricky Soebagdja.

A similar campaign will be held later this year in Surabaya, Semarang, Yogyakarta, Medan, Bandung and Jakarta. A total of 210,000 packs of milk will be distributed during the campaign, 25,000 of which will be sent to schools and primary health providers across Bali.

The campaign aims at increasing the public's awareness of the importance of drinking milk in improving and maintaining the overall health of the nation's children.

It is supported by the country's largest milk producers, namely Ultrajaya, Indomilk, Greenfields and Industri Susu Alam Murni. --JP