National Electronics Company Expands to Indramayu

The national company Sanwoo Electronics continues to strengthen its position in the modern trade market by introducing its range of superior products to the AIO Store Haurgeulis, Indramayu, West Java. This strategic move is intended to bring cooling solutions and business equipment closer to micro, small, and medium enterprises (MSMEs) in the region.

Through the partnership at AIO Store Haurgeulis, customers can now directly access various Sanwoo products, ranging from freezers, showcase coolers, and water dispensers to modern kitchen equipment designed to support business productivity.

“We see the expansion of modern trade as one way to bring Sanwoo even closer to our customers. Our presence in AIO Store Haurgeulis is a step towards ensuring that entrepreneurs in this area can more easily see, recognise, and obtain products that meet their business needs,” said Muhammad Tofan, Director of Marketing & Sales at Sanwoo.

The outlet, located on Jalan Haurgeulis Patrol 17, Cipancuh, provides consumers with the opportunity to inspect units directly and obtain in-depth information regarding product specifications most relevant to their business requirements.

This expansion into modern trade channels is part of Sanwoo’s broader vision to strengthen product distribution across Indonesia. In addition to increasing retail points of sale, Sanwoo is currently building a network of distribution warehouses in several major cities, including Surabaya, Semarang, Yogyakarta, Bandung, and Banten, to improve the speed and efficiency of deliveries to consumers.

Sanwoo’s presence in Haurgeulis coincides with the Grand Opening of the AIO Store on 30 August 2026. The event was held festively with various engaging activities, including the AIO Fun Walk 2026, electronic door prize giveaways, and special shopping programmes with prices starting from Rp20,000.