National Cat Food Producer Expands Business in the Philippines
The pet food brand Bolt, produced by CPPETINDO, is expanding its presence in the Philippines through an official launch in Metro Manila on Friday, 11 September 2026, local time. This move marks a significant milestone in the national company’s regional growth strategy after establishing a presence in several other regions within the Philippines.
Establishing a presence in the Philippine capital, which serves as the country’s economic hub, strengthens Bolt’s position as an Indonesian pet food product continuously expanding its reach in a market with a growing community of pet owners. This trend has driven increased public attention towards the nutritional quality, health, and welfare of pets.
“Expansion into Metro Manila is a significant milestone in Bolt’s growth journey within the Southeast Asian region. The Philippines is a market with quite rapid growth in pet ownership,” said Paulius Juta, CEO of CPPETINDO, in an official statement on Thursday (17/9).
According to Paulius, the development of pet ownership in the Philippines has increased the demand for products that are not only high quality but also accessible to the public. He emphasised that more pet owners are prioritising nutritional quality for their animals.
“Therefore, we want to provide products that are safe, complete, and balanced at an affordable price, so that more families can provide the best care for their beloved pets,” he continued.
Bolt’s expansion in the Philippines is supported by the strengthening of marketing and distribution networks through an exclusive partnership with A.D. Gothong, a food ingredient manufacturer based in Cebu. This partnership is part of a strategy to gradually expand distribution across various regions in the Philippines, covering Luzon, Visayas, and Mindanao.
Collaboration with local partners is expected to increase product availability while supporting long-term business growth in the Philippine market. “Expansion in Metro Manila is not merely about expanding our market, but also represents our commitment to growing alongside the pet lover community in the Philippines,” added Paulius.