Music and Creativity Strengthen Creative Economy Spaces for Young Generation
Shopping centres are beginning to develop not only as places to shop, but also as spaces for interaction and experience for the public. The growth of the creative economy has also encouraged the emergence of new spaces that bring together the public with music, art, communities, and various forms of creativity.
One such space is Styles LAND at Lippo Mall Kemang, Jakarta, which presented a performance by the music group Lomba Sihir on Friday (21/8). The presence of the independent band was part of a series of lifestyle experiences combining music, creativity, community, and entertainment.
The event was also attended by Deputy Minister of Creative Economy Irene Umar. Her presence was a form of support for efforts to create spaces that can bring together creators, musicians, communities, creative industry players, and the public more closely.
Irene assessed that the existence of creative spaces such as Styles LAND can be part of efforts to expand interaction between creative economy players and the public. Collaboration between government, industry, and communities is considered important to introduce works while opening up opportunities for developing the creative economy ecosystem.
Styles LAND itself has been present at Lippo Mall Kemang since 7 August 2026. The space is designed to bring the Styles experience from the digital realm to the physical space, providing visitors with the opportunity to explore, play, interact, and enjoy various activities beyond shopping.
The performance by Lomba Sihir was one of the agendas that strengthened the character of the space as a meeting point for various creative cultures. Music that combines a number of genres as well as lyrics that are close to the life experiences of the younger generation made the group’s performance not only focused on musical performance, but also built interaction with its fans.
Lomba Sihir consists of Natasha Udu on vocals, Rayhan Noor on vocals and guitar, Enrico Octaviano on drums, Tristan Juliano on keyboards, and Hindia on vocals. Lomba Sihir’s journey began with their debut album Selamat Datang di Ujung Dunia, released in 2021. The album was inspired by the experience of living in Jakarta. Four years later, they released Obrolan Jam 3 Pagi, which explores personal themes such as love, loss, hope, and regret.
Chief Marketing Officer of Lippo Malls Indonesia Santiwati Basuki said that the presence of Lomba Sihir is in line with efforts to make Styles LAND a space that brings together various forms of creativity.
“We want Styles LAND to be a space that brings together various forms of creativity in one experience. The presence of Lomba Sihir is relevant to that spirit because they not only present music, but also bring stories, characters, and a strong community,” said Santiwati.
According to her, the support of the Ministry of Creative Economy is a momentum to strengthen the role of lifestyle spaces in introducing works and the potential of the creative economy to the public.
Styles LAND is part of the development of the Styles ecosystem which has been integrated in more than 70 shopping centres managed by Lippo Malls Indonesia.
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